You’ve Got to Ask Your Employees These 6 Questions

So often, being a leader is about having (or getting) answers.  We’re accustomed to being in charge and making critical decisions, and it’s easy to forget that one of our primary goals should be to aggregate knowledge.  We hire great employees, and if we don’t take to time to mine their valuable knowledge, we’re missing a colossal opportunity. So your staff knows valuable stuff.  And how do you get it?  You ask ! 6 Questions to Ask Employees What Are Your Personal Goals and Visions? You know why you started your company, and you know what you hope to achieve.  But don’t ever miss an opportunity to find out what your staff is striving for.  Why?  Because if you can tie your employees’ goals to those of your company, then they’re going to be even more motivated to see your business succeed.  Working to make your company a win-win for everyone involved pays huge dividends. How Can I Serve You Better?  Helping your employees to see that you’re ready and willing to support them is another strategy for strengthening loyalty.  Not only will this question give you insight into how you can bolster your staff’s success, but it shows your investment and engagement in seeing satisfied employees. What’s the Biggest Roadblock You Face? While your employees may rely on you to be the chief problem-solver, you can’t solve problems you’re unaware of.  Just ask.  Your staff may have struggles you know nothing about, and the first step to eliminating roadblocks is identifying them.  Helping your staff work more efficiently and effectively not only improves their outlook, but it benefits your bottom line as well. Who In the Company Do You Admire? This question serves a dual purpose.  First it helps you identify the rock stars in your company, particularly the ones who might be flying under the radar.  Second, it helps you uncover the social network in play at your company – connections that might be invisible to the boss.  Understanding who gets things done and who supports their fellow employees can be key for promoting future success. What’s Wrong In This Company?  You may not like all the answers you get, but it’s critical that you take advantage of the diverse perspectives in your employees.  There could be problems you didn’t know existed.  There could also be solutions you hadn’t envisioned.  Diverse points of view are a great asset, but only if you access them! How Can We Serve Our Customers Better?  Another dual purpose question, this inquiry takes advantage of your staff’s varied experience and insight, and it also serves to bring your employees’ focus back to where it belongs:  delivering excellent service.  Modeling for your staff that it all comes down to putting out a great product helps demonstrate your priorities. Asking these specific questions not only helps you understand and benefit from your staff’s knowledge, but it also serves to keep communication lines open.  Too often we transmit information to our staff, and we forget just how valuable it can be to collect information.  Open communication fosters growth and success. Republished by permission. Original here . Question Mark Photo via Shutterstock This article, ” You’ve Got to Ask Your Employees These 6 Questions ” was first published on Small Business Trends

So often, being a leader is about having (or getting) answers.  We’re accustomed to being in charge and making critical decisions, and it’s easy to forget that one of our primary goals should be to aggregate knowledge.  We hire great employees, and if we don’t take to time to mine their valuable knowledge, we’re missing a colossal opportunity. So your staff knows valuable stuff.  And how do you get it?  You ask ! 6 Questions to Ask Employees What Are Your Personal Goals and Visions? You know why you started your company, and you know what you hope to achieve.  But don’t ever miss an opportunity to find out what your staff is striving for.  Why?  Because if you can tie your employees’ goals to those of your company, then they’re going to be even more motivated to see your business succeed.  Working to make your company a win-win for everyone involved pays huge dividends. How Can I Serve You Better?  Helping your employees to see that you’re ready and willing to support them is another strategy for strengthening loyalty.  Not only will this question give you insight into how you can bolster your staff’s success, but it shows your investment and engagement in seeing satisfied employees. What’s the Biggest Roadblock You Face? While your employees may rely on you to be the chief problem-solver, you can’t solve problems you’re unaware of.  Just ask.  Your staff may have struggles you know nothing about, and the first step to eliminating roadblocks is identifying them.  Helping your staff work more efficiently and effectively not only improves their outlook, but it benefits your bottom line as well. Who In the Company Do You Admire? This question serves a dual purpose.  First it helps you identify the rock stars in your company, particularly the ones who might be flying under the radar.  Second, it helps you uncover the social network in play at your company – connections that might be invisible to the boss.  Understanding who gets things done and who supports their fellow employees can be key for promoting future success. What’s Wrong In This Company?  You may not like all the answers you get, but it’s critical that you take advantage of the diverse perspectives in your employees.  There could be problems you didn’t know existed.  There could also be solutions you hadn’t envisioned.  Diverse points of view are a great asset, but only if you access them! How Can We Serve Our Customers Better?  Another dual purpose question, this inquiry takes advantage of your staff’s varied experience and insight, and it also serves to bring your employees’ focus back to where it belongs:  delivering excellent service.  Modeling for your staff that it all comes down to putting out a great product helps demonstrate your priorities. Asking these specific questions not only helps you understand and benefit from your staff’s knowledge, but it also serves to keep communication lines open.  Too often we transmit information to our staff, and we forget just how valuable it can be to collect information.  Open communication fosters growth and success. Republished by permission. Original here . Question Mark Photo via Shutterstock This article, ” You’ve Got to Ask Your Employees These 6 Questions ” was first published on Small Business Trends

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How To Start An Awesome Trucking Business

You’ve finally done it. You’ve made the decision to stop working for other people. You’re ready to go out on your own. You want to make your own way. You’re ready to start your own trucking business . But it’s not easy, is it? Starting any type of business is risky. It has tons of challenges and difficulties . But you can do it. It’s just a matter of working hard and taking the right steps. In this post, you will learn some helpful tips that will make it easier for you to start your own trucking business. How to Start a Trucking Business Make Sure You’re In Compliance If you don’t want to get into trouble, you need to make sure you’re in compliance with state and federal laws. This is extremely important. You don’t want to run afoul of the law after you’ve started your business. The key is to make sure you’re fully aware of how the law impacts your business. First, you want to make sure you obtain the appropriate licenses and permits for your business. The type of permits and licenses you need will depend upon the type of transportation business you’re starting. We always hope that nothing bad will happen when we’re starting a business, right? Nobody wants to think about the potential risks they’re taking. You also want to make sure you buy the right type of insurance. Not only that, you want to make sure you’re buying enough insurance. It’s best to speak with an insurance agent who can let you know what type of insurance would work best for your new trucking business. Finally, you need to make sure you form the right legal business structure. There are several ways you can register your business. Here are some of the most common types: Sole proprietorship Limited-liability company (LLC) Corporation There are pros and cons to each type of business formation. There are several ways to find out what type of business structure you should use , but the best way to find out for sure is to speak with an attorney and tax professional. Ensuring that you’re informed on the legalities of starting your business will protect you from any potential legal issues. Get A Truck It’s pretty hard to start a trucking business if you don’t have a truck, right? However, it’s not as easy as just going out and buying a commercial truck. You need to make sure you do it the right way . The last thing you want is to be stuck with a truck that doesn’t fit your business. Also, you don’t want to get a truck that just breaks down on you when you’re ready to do your first run. Here are some helpful tips: Choose the right type of truck for your business. There are many different types to choose from. Make sure you get the truck that best fits the type of trucking you will do. Don’t look only in one place to find your truck. Check multiple sources . Compare pricing so that you don’t overspend. Don’t settle for the first price. You shouldn’t be afraid to negotiate. If the seller wants to make money, they will be willing to haggle. Have the vehicle inspected. It might be worth it to pay a mechanic to check out the truck before you purchase it. This can save you a huge headache later on. Work out a payment plan that works for you. If the seller is making demands that you know you can’t meet, don’t be afraid to walk away. You can always find a better deal. Getting the right truck will take some work. But if you do your due diligence, you can find the truck your company needs without risking major hassles later on. Figure Out Your Niche When it comes to branding and building a business, it’s best to find a niche that you can dominate. Yes, I know it’s going to be tempting to become a “jack of all trades.” But don’t give in to that temptation! It probably seems like you’re giving up customers if you refrain from marketing to everyone, doesn’t it? But it’s not true. When you embrace a particular niche, you’re positioning yourself as the authority in that niche. You’re eliminating tons of competition by specializing in one type of transportation service. There are several different niches that your business can occupy. These include: Courier firms For-hire carriers Refrigerated goods Of course, there are tons of different types of trucking businesses you can start. It’s just a matter of finding out which type works best for you. Market Your Business You may already know this, but there’s more to starting a trucking business than just delivering your load. Being a business owner means having to wear many different hats. You have to take care of every aspect of running your business until you’re able to hire people to handle it for you. Marketing is one of the most important functions you will need to perform. Otherwise, nobody will know about your business. It’s a little hard to get customers if you’re not reaching out to them, right? If you’re going to get customers, you need to develop a marketing plan . You need an effective way to make sure your potential clients know about you. Here are some tips that can help: Use social media to reach out to potential clients. Start a direct mail campaign. Create a website. Prospects will want to know where to find you online . Build an email list. An effective marketing plan will enable you to reach out to potential customers and get jobs. Conclusion Starting any type of business is rough. Building a trucking business is no different. You need to work hard and make a plan. However, if you persevere, you can grow a thriving trucking business. Use the tips given in this article and you will see how much easier it will be to get your business off the ground. Truck Fleet Photo via Shutterstock This article, ” How To Start An Awesome Trucking Business ” was first published on Small Business Trends

You’ve finally done it. You’ve made the decision to stop working for other people. You’re ready to go out on your own. You want to make your own way. You’re ready to start your own trucking business . But it’s not easy, is it? Starting any type of business is risky. It has tons of challenges and difficulties . But you can do it. It’s just a matter of working hard and taking the right steps. In this post, you will learn some helpful tips that will make it easier for you to start your own trucking business. How to Start a Trucking Business Make Sure You’re In Compliance If you don’t want to get into trouble, you need to make sure you’re in compliance with state and federal laws. This is extremely important. You don’t want to run afoul of the law after you’ve started your business. The key is to make sure you’re fully aware of how the law impacts your business. First, you want to make sure you obtain the appropriate licenses and permits for your business. The type of permits and licenses you need will depend upon the type of transportation business you’re starting. We always hope that nothing bad will happen when we’re starting a business, right? Nobody wants to think about the potential risks they’re taking. You also want to make sure you buy the right type of insurance. Not only that, you want to make sure you’re buying enough insurance. It’s best to speak with an insurance agent who can let you know what type of insurance would work best for your new trucking business. Finally, you need to make sure you form the right legal business structure. There are several ways you can register your business. Here are some of the most common types: Sole proprietorship Limited-liability company (LLC) Corporation There are pros and cons to each type of business formation. There are several ways to find out what type of business structure you should use , but the best way to find out for sure is to speak with an attorney and tax professional. Ensuring that you’re informed on the legalities of starting your business will protect you from any potential legal issues. Get A Truck It’s pretty hard to start a trucking business if you don’t have a truck, right? However, it’s not as easy as just going out and buying a commercial truck. You need to make sure you do it the right way . The last thing you want is to be stuck with a truck that doesn’t fit your business. Also, you don’t want to get a truck that just breaks down on you when you’re ready to do your first run. Here are some helpful tips: Choose the right type of truck for your business. There are many different types to choose from. Make sure you get the truck that best fits the type of trucking you will do. Don’t look only in one place to find your truck. Check multiple sources . Compare pricing so that you don’t overspend. Don’t settle for the first price. You shouldn’t be afraid to negotiate. If the seller wants to make money, they will be willing to haggle. Have the vehicle inspected. It might be worth it to pay a mechanic to check out the truck before you purchase it. This can save you a huge headache later on. Work out a payment plan that works for you. If the seller is making demands that you know you can’t meet, don’t be afraid to walk away. You can always find a better deal. Getting the right truck will take some work. But if you do your due diligence, you can find the truck your company needs without risking major hassles later on. Figure Out Your Niche When it comes to branding and building a business, it’s best to find a niche that you can dominate. Yes, I know it’s going to be tempting to become a “jack of all trades.” But don’t give in to that temptation! It probably seems like you’re giving up customers if you refrain from marketing to everyone, doesn’t it? But it’s not true. When you embrace a particular niche, you’re positioning yourself as the authority in that niche. You’re eliminating tons of competition by specializing in one type of transportation service. There are several different niches that your business can occupy. These include: Courier firms For-hire carriers Refrigerated goods Of course, there are tons of different types of trucking businesses you can start. It’s just a matter of finding out which type works best for you. Market Your Business You may already know this, but there’s more to starting a trucking business than just delivering your load. Being a business owner means having to wear many different hats. You have to take care of every aspect of running your business until you’re able to hire people to handle it for you. Marketing is one of the most important functions you will need to perform. Otherwise, nobody will know about your business. It’s a little hard to get customers if you’re not reaching out to them, right? If you’re going to get customers, you need to develop a marketing plan . You need an effective way to make sure your potential clients know about you. Here are some tips that can help: Use social media to reach out to potential clients. Start a direct mail campaign. Create a website. Prospects will want to know where to find you online . Build an email list. An effective marketing plan will enable you to reach out to potential customers and get jobs. Conclusion Starting any type of business is rough. Building a trucking business is no different. You need to work hard and make a plan. However, if you persevere, you can grow a thriving trucking business. Use the tips given in this article and you will see how much easier it will be to get your business off the ground. Truck Fleet Photo via Shutterstock This article, ” How To Start An Awesome Trucking Business ” was first published on Small Business Trends

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Why Google is Going 100 Percent Green (Watch)

Google (NASDAQ:GOOGL) is going completely green . The tech giant recently announced that it plans to pay for enough green energy sources to power all of its data centers and offices by this time next year. It’s facilities will still be hooked up to their regular power grids. So there’s not necessarily a way to check and see whether Google’s energy is coming from renewable sources. But the company says that it will purchase enough renewable energy credits cover all of the energy it uses. At first glance, you might think this move is mostly about the environmental impact of green energy use. Google is a big company that uses a lot of energy. So going green can have a definite impact on the environment. And of course, getting some positive attention for the move wouldn’t hurt either. Is it Time to Get Ahead on the Financial Benefits of Renewable Energy? But green energy prices have actually gone down in recent years. So the move also may impact Google with some financial benefits of renewable energy. Though there aren’t currently any mandates in place that would force Google into using only renewable energy, there might one day be some rules or stronger financial reasons to do so. So getting started now when prices are low makes a lot of sense for companies that can afford it. Google Photo via Shutterstock This article, ” Why Google is Going 100 Percent Green (Watch) ” was first published on Small Business Trends

Google (NASDAQ:GOOGL) is going completely green . The tech giant recently announced that it plans to pay for enough green energy sources to power all of its data centers and offices by this time next year. It’s facilities will still be hooked up to their regular power grids. So there’s not necessarily a way to check and see whether Google’s energy is coming from renewable sources. But the company says that it will purchase enough renewable energy credits cover all of the energy it uses. At first glance, you might think this move is mostly about the environmental impact of green energy use. Google is a big company that uses a lot of energy. So going green can have a definite impact on the environment. And of course, getting some positive attention for the move wouldn’t hurt either. Is it Time to Get Ahead on the Financial Benefits of Renewable Energy? But green energy prices have actually gone down in recent years. So the move also may impact Google with some financial benefits of renewable energy. Though there aren’t currently any mandates in place that would force Google into using only renewable energy, there might one day be some rules or stronger financial reasons to do so. So getting started now when prices are low makes a lot of sense for companies that can afford it. Google Photo via Shutterstock This article, ” Why Google is Going 100 Percent Green (Watch) ” was first published on Small Business Trends

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UPS Holiday Shipping Deadlines for 2016 Approaching Quickly

Christmas is a hectic time for everyone. It’s frantic for your business, it’s frantic for your customers. But if you plan it properly, Christmas can also be the smoothest and most rewarding time of the year. One thing you can have under your control is shipping. All you need to do is keep all the important dates on your mind. If you’re going to use UPS (NYSE: UPS) shipping this year, you better hurry because the deadlines are approaching quickly. 2016 UPS Holiday Shipping Deadlines Here are some dates to make your life easier: December 19: Normal pickup and delivery service. Remember this is the last day to ship via UPS 3 Day Select if you want delivery before Christmas Day. December 20: Normal pickup and delivery service. UPS 3 Day Select shipments will be picked up on this day and delivered after Christmas. You can track your delivery information for more details. December 21: Normal pickup and delivery service. This is the last day to ship all UPS 2nd Day Air packages to be delivered before Christmas Day. December 22: Normal pickup and delivery service. This is the last day to ship all UPS Next Day Air packages to be delivered before Christmas Day. December 23: Normal pickup and delivery service. This is the last day to ship all UPS Next Day Air packages to be delivered before Christmas Day. December 24: Delivery of UPS Worldwide Express, UPS Next Day Air and UPS 2nd Day Air packages processed and labeled for Saturday Delivery. Pickup service available for UPS Air and international Air packages for regular Saturday pickup customers. December 25 and 26: No pickup and delivery service. You can find more information on UPS’ New Year shipping deadlines here . UPS Photo via Shutterstock This article, ” UPS Holiday Shipping Deadlines for 2016 Approaching Quickly ” was first published on Small Business Trends

Christmas is a hectic time for everyone. It’s frantic for your business, it’s frantic for your customers. But if you plan it properly, Christmas can also be the smoothest and most rewarding time of the year. One thing you can have under your control is shipping. All you need to do is keep all the important dates on your mind. If you’re going to use UPS (NYSE: UPS) shipping this year, you better hurry because the deadlines are approaching quickly. 2016 UPS Holiday Shipping Deadlines Here are some dates to make your life easier: December 19: Normal pickup and delivery service. Remember this is the last day to ship via UPS 3 Day Select if you want delivery before Christmas Day. December 20: Normal pickup and delivery service. UPS 3 Day Select shipments will be picked up on this day and delivered after Christmas. You can track your delivery information for more details. December 21: Normal pickup and delivery service. This is the last day to ship all UPS 2nd Day Air packages to be delivered before Christmas Day. December 22: Normal pickup and delivery service. This is the last day to ship all UPS Next Day Air packages to be delivered before Christmas Day. December 23: Normal pickup and delivery service. This is the last day to ship all UPS Next Day Air packages to be delivered before Christmas Day. December 24: Delivery of UPS Worldwide Express, UPS Next Day Air and UPS 2nd Day Air packages processed and labeled for Saturday Delivery. Pickup service available for UPS Air and international Air packages for regular Saturday pickup customers. December 25 and 26: No pickup and delivery service. You can find more information on UPS’ New Year shipping deadlines here . UPS Photo via Shutterstock This article, ” UPS Holiday Shipping Deadlines for 2016 Approaching Quickly ” was first published on Small Business Trends

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Why Don’t People Buy From Your Store?

Why don’t people buy from your store? Rather than your product selection, customer service or pricing, the answer may lie in your business’s online presence — or lack thereof. A recent survey, The Why Before the Buy , explored the factors that influence how consumers shop and decide to make purchases, and found some surprising conclusions. High prices are the number-one reason consumers don’t buy from a business (cited by 61 percent of survey respondents). However, other key reasons consumers decide not to shop at a business include: Inconsistent information from one place to the next (37 percent) Wrong contact information listed online (32 percent) No testimonials, ratings or reviews of the business online (27 percent) No photos or videos of the business (17 percent) In other words, an insufficient online presence could be driving your customers away. How to Increase Retail Sales? Start With the Basics What can you do to put your store top of mind in customer consideration? 1. Make sure your business website is mobile friendly . While consumers use a variety of devices to find businesses to patronize, nearly six in 10 (57 percent) use a mobile device at some point in their search process. Reasons for doing so include getting navigation directions to a business a location, looking for businesses that are close to the person’s current location, and a click-to-call feature. 2. Make sure your basic business information is complete and accurate everywhere your business is online . From the home page of your website to your listings on ratings and review sites or local search directories, every detail of your business listing needs to be accurate. Regularly check your listings to make sure your phone number, address, and hours are current. Beyond being accurate, this information also needs to be uniform. In other words, don’t list your business address as 12 Hudson St. on one directory and 12 Hudson Street on another. This can confuse search engines and lower your businesses visibility in search results. Take it Up a Notch Consumers use two different kinds of information when researching businesses, the study explains. So far, we’ve covered primary information, which includes price, product availability, location and customer service. However, there’s also secondary information, which includes offers, testimonials, ratings, recommendations, photos and videos. Both are important, but nearly half (48 percent) of consumers make their buying decisions based on secondary information. What’s more, those consumers spend an average of two times as much with a business as those who rely only on primary information. Here are two steps you can take to provide more secondary information (and get more of those big spenders into your store): 1. Think visual . Let’s face it: Images grab attention . More than that, photos or videos of your store can give customers a sense of its feel and flavor. Is your gift shop filled with charming country crafts, or high-end modern tchotchkes? A photo can convey the difference at a glance. Regularly changing and updating photos on your website and directory listings also counts as adding new content, which will boost your search engine results. 2. Encourage customer ratings and reviews of your business . List your business on all relevant rating and review sites, such as Yelp, industry-specific or city-specific sites. Once you get customer reviews , share them on your business website and in your other marketing materials. Ask customers if you can use their words as testimonials in print or digital marketing. Build Your Digital Presence Your online presence is essential to your store’s success. As the study concludes: “A strong digital presence is critical to connecting local businesses with consumers wherever they are, on whatever device they’re using. Businesses are missing out on opportunities if they don’t offer basic information [online].” Salvation Army Photo via Shutterstock This article, ” Why Don’t People Buy From Your Store? ” was first published on Small Business Trends

Why don’t people buy from your store? Rather than your product selection, customer service or pricing, the answer may lie in your business’s online presence — or lack thereof. A recent survey, The Why Before the Buy , explored the factors that influence how consumers shop and decide to make purchases, and found some surprising conclusions. High prices are the number-one reason consumers don’t buy from a business (cited by 61 percent of survey respondents). However, other key reasons consumers decide not to shop at a business include: Inconsistent information from one place to the next (37 percent) Wrong contact information listed online (32 percent) No testimonials, ratings or reviews of the business online (27 percent) No photos or videos of the business (17 percent) In other words, an insufficient online presence could be driving your customers away. How to Increase Retail Sales? Start With the Basics What can you do to put your store top of mind in customer consideration? 1. Make sure your business website is mobile friendly . While consumers use a variety of devices to find businesses to patronize, nearly six in 10 (57 percent) use a mobile device at some point in their search process. Reasons for doing so include getting navigation directions to a business a location, looking for businesses that are close to the person’s current location, and a click-to-call feature. 2. Make sure your basic business information is complete and accurate everywhere your business is online . From the home page of your website to your listings on ratings and review sites or local search directories, every detail of your business listing needs to be accurate. Regularly check your listings to make sure your phone number, address, and hours are current. Beyond being accurate, this information also needs to be uniform. In other words, don’t list your business address as 12 Hudson St. on one directory and 12 Hudson Street on another. This can confuse search engines and lower your businesses visibility in search results. Take it Up a Notch Consumers use two different kinds of information when researching businesses, the study explains. So far, we’ve covered primary information, which includes price, product availability, location and customer service. However, there’s also secondary information, which includes offers, testimonials, ratings, recommendations, photos and videos. Both are important, but nearly half (48 percent) of consumers make their buying decisions based on secondary information. What’s more, those consumers spend an average of two times as much with a business as those who rely only on primary information. Here are two steps you can take to provide more secondary information (and get more of those big spenders into your store): 1. Think visual . Let’s face it: Images grab attention . More than that, photos or videos of your store can give customers a sense of its feel and flavor. Is your gift shop filled with charming country crafts, or high-end modern tchotchkes? A photo can convey the difference at a glance. Regularly changing and updating photos on your website and directory listings also counts as adding new content, which will boost your search engine results. 2. Encourage customer ratings and reviews of your business . List your business on all relevant rating and review sites, such as Yelp, industry-specific or city-specific sites. Once you get customer reviews , share them on your business website and in your other marketing materials. Ask customers if you can use their words as testimonials in print or digital marketing. Build Your Digital Presence Your online presence is essential to your store’s success. As the study concludes: “A strong digital presence is critical to connecting local businesses with consumers wherever they are, on whatever device they’re using. Businesses are missing out on opportunities if they don’t offer basic information [online].” Salvation Army Photo via Shutterstock This article, ” Why Don’t People Buy From Your Store? ” was first published on Small Business Trends

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Squarespace Merchants Can Now Take Payments with PayPal Express Checkout

In its effort to give small business customers comprehensive web services, Squarespace has added yet another feature, the ability to take payments via PayPal (NASDAQ:PYPL) Express Checkout. Squarespace and PayPal Team Up to Provide Convenient Checkout Squarespace has taken do it yourself web design to a whole new level. Without knowing HTML, CSS or any other programming language, you can create a website for your business with all the features you need for eCommerce. With the addition of PayPal Express Checkout, currently in public beta, online stores can have one of the most popular payment systems in the world. According to Squarespace, this partnership was driven by the feedback its customers requested. With PayPal, sellers can now accept more than 100 currencies from over 200 markets around the world from its 192 million users. Express Checkout is easy to setup, but it still delivers on the same security level of PayPal while making it more convenient. Your eCommerce site can get started without any setup fees, and because it is integrated with the vast majority of shopping carts, it is readily available. This means you only pay when you start receiving payments, which is 2.9 percent of the sale plus 30 cents for US transactions. There are no hidden or monthly fees you have to worry about. You will need a PayPal Business account for full integration with Squarespace. If you already have a personal PayPal account, you can upgrade it for free. There is a three-step process that is easy and self-explanatory to get it on your site in about 15 minutes. You can go here , for all the details from Squarespace. PayPal Express Checkout increases conversions by simplifying the checkout process in web and mobile sites. It is fast, reliable and trusted by tens of millions of users. With this addition to its eCommerce capability, Squarespace makes its DYI web developing platform more convenient than ever. Images: Squarespace This article, ” Squarespace Merchants Can Now Take Payments with PayPal Express Checkout ” was first published on Small Business Trends

In its effort to give small business customers comprehensive web services, Squarespace has added yet another feature, the ability to take payments via PayPal (NASDAQ:PYPL) Express Checkout. Squarespace and PayPal Team Up to Provide Convenient Checkout Squarespace has taken do it yourself web design to a whole new level. Without knowing HTML, CSS or any other programming language, you can create a website for your business with all the features you need for eCommerce. With the addition of PayPal Express Checkout, currently in public beta, online stores can have one of the most popular payment systems in the world. According to Squarespace, this partnership was driven by the feedback its customers requested. With PayPal, sellers can now accept more than 100 currencies from over 200 markets around the world from its 192 million users. Express Checkout is easy to setup, but it still delivers on the same security level of PayPal while making it more convenient. Your eCommerce site can get started without any setup fees, and because it is integrated with the vast majority of shopping carts, it is readily available. This means you only pay when you start receiving payments, which is 2.9 percent of the sale plus 30 cents for US transactions. There are no hidden or monthly fees you have to worry about. You will need a PayPal Business account for full integration with Squarespace. If you already have a personal PayPal account, you can upgrade it for free. There is a three-step process that is easy and self-explanatory to get it on your site in about 15 minutes. You can go here , for all the details from Squarespace. PayPal Express Checkout increases conversions by simplifying the checkout process in web and mobile sites. It is fast, reliable and trusted by tens of millions of users. With this addition to its eCommerce capability, Squarespace makes its DYI web developing platform more convenient than ever. Images: Squarespace This article, ” Squarespace Merchants Can Now Take Payments with PayPal Express Checkout ” was first published on Small Business Trends

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Understanding why some patents get licensed…while others do not

The results of our study indicate that patents owned by licensors that are strong in technological prestige, experience at licensing, and combined technological depth and breadth have a greater chance at being chosen by licensees.

The results of our study indicate that patents owned by licensors that are strong in technological prestige, experience at licensing, and combined technological depth and breadth have a greater chance at being chosen by licensees.

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50 Main Street Local Marketing Ideas for the Holidays

The holiday shopping season can be a great time for Main Street organizations and Chambers of Commerce to support local merchants and other downtown businesses. There are plenty of different paths you can take to encourage support for business districts. Here are 50 different ideas for marketing Main Street this holiday season. Local Marketing Ideas for the Holidays Create a Local Gift Guide If you want to showcase all the different products people can buy from local businesses, put together a gift guide, either in print or online, to offer some ideas. Print a Shopping Magazine You could also print out a special magazine or brochure that includes information about local retailers and other businesses and deliver it to nearby residents. Host a Special Event Special events like parades, tree lightings and more can attract people to a downtown area. Then you can include sales or other promotions specifically aimed at getting people to buy from local businesses. Have Regular Events Or you could host a regular event once a week or so. This allows customers to get into the habit of visiting the business district and lets them know when there’s likely to be a lot going on in the area. Include Sidewalk Sales If you’re in an area where it’s not too cold, you could have local businesses set up some of their products outside so that people attending those local events don’t even have to go out of their way to see some of the products available. Create a Facebook Page Having an online presence on sites like Facebook can be a great way to alert people about local events and promotions. So you could create a Facebook page specifically for the downtown area so that local residents can follow for updates. Have a Coupon/Flyer Exchange To drum up more sales for a variety of different local businesses, you could have business owners trade coupons, flyers and other promotional materials to give out at their locations. Invite Santa to Town You could also host an event where you let kids get their picture taken with Santa Claus at a centrally located part of the local business district. Or you could even have Santa move around to visit multiple different business locations. Organize a Scavenger Hunt A contest or scavenger hunt of some kind can be a great way to get people to visit multiple different locations throughout a downtown business district. You could organize your own scavenger hunt with local business owners and even give it a holiday theme. Have a Progressive Dinner You could also offer some kind of food or treats that people can get at different businesses. Then have each business include flyers or information about what items they can get from the other businesses in the area. Print Holiday Maps For those customers who aren’t sure exactly what they can get at every downtown business, print out some informational maps and have them available at prominent locations throughout town. Offer a Mitten Tree Consumers are likely to want to do some kind of charitable giving during the holidays. So you could set up a mitten or giving tree with some requests from local families in need. Then shoppers can buy those requested items and drop them back off downtown. Hire Local Entertainers To create a really festive environment in your area, you could hire local musicians to play holiday songs for shoppers in the area. Make a Promotional Calendar You could also create a calendar that includes information about local businesses and any relevant promotions. Offer Multi-Store Gift Cards Gift cards are really popular during the holiday season. And you can help local businesses in your area gain some business having them team up to offer gift cards that are usable at a variety of different downtown locations. Create a Cohesive Light Display People also love looking at impressive light displays throughout the holidays. So if you can get local business owners to team up to create a cohesive display throughout the business district, it could attract even more shoppers to the area. Host a Holiday Movie Viewing There are plenty of themed movies that are popular throughout the holiday season. You can set up a big screen outside or at a local business and invite customers to come downtown for a special viewing. Offer Local Transportation For customers that want to browse around different downtown businesses, you can make it easier for them by providing some kind of fun transportation like a trolley or even horse and carriage rides. Create a Dinner and a Movie Promotion To support restaurants, theaters and other businesses in your downtown district, you can create gift certificates that they can use for a dinner and a movie or similar night out. Host a Craft Fair You can even get smaller businesses that might not have a physical location involved in your Main Street holiday promotions by hosting a craft fair or similar event in the area. Create Memorable Graphics When promoting your downtown area in stores and online, it’s a good idea to have some kind of recognizable graphic that people will recognize. You can even make holiday themed graphics to really get people into the spirit. Have a Local Shopping Hashtag To encourage people to share their experience patronizing local businesses, you can create a special hashtag just for holiday shoppers and local customers. Encourage Facebook Check-ins You can also put up signs reminding people to check into your downtown district and specific local businesses on Facebook. Create a YouTube Video And you can spread the word about all the different businesses in your downtown district by creating an informational video and posting it on YouTube. Make a Locally Focused Pinterest Board To share relevant products and business information on Pinterest, you can create some themed pin boards to showcase specific types of products from local retailers. Support a Local Charity To show off the philanthropic spirit of your area, you can choose a local charity and invite members to come to your area and collect money or educate people about a cause. Or you could even get multiple businesses in the area to donate proceeds to a particular charity. Send Out Invitations When you host an event in your downtown district, it can be a good idea to send out actual invitations to people in the area who might not otherwise hear about the opportunity. Partner for a Giveaway Consumers love winning free things. So you could organize a giveaway with multiple local businesses so that one or more customers has the chance to win a curated selection of local items. Decorate Cookies at Different Businesses You could also have a district-wide cookie decorating contest where people can show off their skills throughout the season for the chance to win specific local prizes. Let Customers Decorate Stores Or you could give customers the opportunity to make some holiday decorations at different local businesses. And then those businesses can use those homemade decorations to create a unique and festive environment. Call Attention to the Benefits of Shopping Local There are many ways that shopping local can help the economy and local residents. So you could create a video, brochure or other marketing materials to remind customers of some of those benefits. Leverage the Local Parade Many communities have parades around the holiday season. And you can use those events as a way to get the word out about different businesses in your community by making your own float or display or even sponsoring the event. Offer Historical Tours If you have any historical buildings in your downtown area, you could offer tours aimed attracting those who want to learn about the history of the area. Keep Businesses Open Late To offer even more options for shoppers, you could set up extended shopping hours for some businesses in the downtown area. Set Up Ice Skating You could also offer outdoor winter activities like ice skating to attract more potential customers to the area. Partner With Local Publications To show off some of the offerings of local businesses and to publicize events or promotions, you could sponsor or pitch stories to a local newspaper, magazine or even a popular local website. Host an Online Contest You can also get customers engaged online by having some type of contest where customers can submit photos, stories or other items on social media. Display Local Art Throughout your downtown area, you could show off artwork from local artists to encourage people to walk around and see all of the different pieces. Encourage Customer Photos You could also set up photo opportunities like some cool backdrops or props to encourage customers to share their experience of shopping in your community. Offer Special “Shop Local” Products Those who really like shopping local might even buy some products with that message. You could sell items like t-shirts and tote bags with your downtown district’s slogan and then use the money to support promotional efforts. Get Local Shoppers Involved in Publicity Every year, there’s some kind of trend, like flash mobs or this year’s mannequin challenge, that gets a lot of attention on the internet. You could organize one of those stunts with customers in your local community. This would get people to come to the area to participate and also get you some attention online. Change the Name of Your Main Street What might be Main Street the rest of the year could be Christmas Avenue or Candy Cane Lane during the holiday season, just for a little extra holiday cheer. Put Up a Giant Tree A giant tree is a must for any festive holiday shopping district. You could even have a big tree lighting event to kick off the holiday season. Collect Items for Charity Many charities accept items like winter coats or canned goods to help families in need. You could have local businesses set up boxes to accept those items from customers and then facilitate the donations . Set Up a Gift Registry Site To make gift giving a bit easier, you could set up a website with different products and gift cards from local merchants and then let customers create wishlists that they can send to people. Provide Reusable Bags Reusable bags can help the environment and spread positive messages throughout the holidays. You can provide stores with some reusable bags that include messages about shopping local. Target Specific Customers There are plenty of opportunities for special events throughout the holidays. But you can get even more specific with the consumers you target by hosting events like “girls’ night out” or kid-focused activities. Host a Sporting Event Sporting events like races or games can get people to visit your downtown district. You could organize this type of event and then have local businesses sponsor it for publicity. Set Up a Pop-Up Shop You could also get more people to visit the area by setting up some special pop-up shops for a limited time. Offer a Loyalty Program And throughout the year, you might consider starting a loyalty program so that consumers can get rewarded for shopping at any participating local businesses. Christmas Decoration Photo via Shutterstock This article, ” 50 Main Street Local Marketing Ideas for the Holidays ” was first published on Small Business Trends

The holiday shopping season can be a great time for Main Street organizations and Chambers of Commerce to support local merchants and other downtown businesses. There are plenty of different paths you can take to encourage support for business districts. Here are 50 different ideas for marketing Main Street this holiday season. Local Marketing Ideas for the Holidays Create a Local Gift Guide If you want to showcase all the different products people can buy from local businesses, put together a gift guide, either in print or online, to offer some ideas. Print a Shopping Magazine You could also print out a special magazine or brochure that includes information about local retailers and other businesses and deliver it to nearby residents. Host a Special Event Special events like parades, tree lightings and more can attract people to a downtown area. Then you can include sales or other promotions specifically aimed at getting people to buy from local businesses. Have Regular Events Or you could host a regular event once a week or so. This allows customers to get into the habit of visiting the business district and lets them know when there’s likely to be a lot going on in the area. Include Sidewalk Sales If you’re in an area where it’s not too cold, you could have local businesses set up some of their products outside so that people attending those local events don’t even have to go out of their way to see some of the products available. Create a Facebook Page Having an online presence on sites like Facebook can be a great way to alert people about local events and promotions. So you could create a Facebook page specifically for the downtown area so that local residents can follow for updates. Have a Coupon/Flyer Exchange To drum up more sales for a variety of different local businesses, you could have business owners trade coupons, flyers and other promotional materials to give out at their locations. Invite Santa to Town You could also host an event where you let kids get their picture taken with Santa Claus at a centrally located part of the local business district. Or you could even have Santa move around to visit multiple different business locations. Organize a Scavenger Hunt A contest or scavenger hunt of some kind can be a great way to get people to visit multiple different locations throughout a downtown business district. You could organize your own scavenger hunt with local business owners and even give it a holiday theme. Have a Progressive Dinner You could also offer some kind of food or treats that people can get at different businesses. Then have each business include flyers or information about what items they can get from the other businesses in the area. Print Holiday Maps For those customers who aren’t sure exactly what they can get at every downtown business, print out some informational maps and have them available at prominent locations throughout town. Offer a Mitten Tree Consumers are likely to want to do some kind of charitable giving during the holidays. So you could set up a mitten or giving tree with some requests from local families in need. Then shoppers can buy those requested items and drop them back off downtown. Hire Local Entertainers To create a really festive environment in your area, you could hire local musicians to play holiday songs for shoppers in the area. Make a Promotional Calendar You could also create a calendar that includes information about local businesses and any relevant promotions. Offer Multi-Store Gift Cards Gift cards are really popular during the holiday season. And you can help local businesses in your area gain some business having them team up to offer gift cards that are usable at a variety of different downtown locations. Create a Cohesive Light Display People also love looking at impressive light displays throughout the holidays. So if you can get local business owners to team up to create a cohesive display throughout the business district, it could attract even more shoppers to the area. Host a Holiday Movie Viewing There are plenty of themed movies that are popular throughout the holiday season. You can set up a big screen outside or at a local business and invite customers to come downtown for a special viewing. Offer Local Transportation For customers that want to browse around different downtown businesses, you can make it easier for them by providing some kind of fun transportation like a trolley or even horse and carriage rides. Create a Dinner and a Movie Promotion To support restaurants, theaters and other businesses in your downtown district, you can create gift certificates that they can use for a dinner and a movie or similar night out. Host a Craft Fair You can even get smaller businesses that might not have a physical location involved in your Main Street holiday promotions by hosting a craft fair or similar event in the area. Create Memorable Graphics When promoting your downtown area in stores and online, it’s a good idea to have some kind of recognizable graphic that people will recognize. You can even make holiday themed graphics to really get people into the spirit. Have a Local Shopping Hashtag To encourage people to share their experience patronizing local businesses, you can create a special hashtag just for holiday shoppers and local customers. Encourage Facebook Check-ins You can also put up signs reminding people to check into your downtown district and specific local businesses on Facebook. Create a YouTube Video And you can spread the word about all the different businesses in your downtown district by creating an informational video and posting it on YouTube. Make a Locally Focused Pinterest Board To share relevant products and business information on Pinterest, you can create some themed pin boards to showcase specific types of products from local retailers. Support a Local Charity To show off the philanthropic spirit of your area, you can choose a local charity and invite members to come to your area and collect money or educate people about a cause. Or you could even get multiple businesses in the area to donate proceeds to a particular charity. Send Out Invitations When you host an event in your downtown district, it can be a good idea to send out actual invitations to people in the area who might not otherwise hear about the opportunity. Partner for a Giveaway Consumers love winning free things. So you could organize a giveaway with multiple local businesses so that one or more customers has the chance to win a curated selection of local items. Decorate Cookies at Different Businesses You could also have a district-wide cookie decorating contest where people can show off their skills throughout the season for the chance to win specific local prizes. Let Customers Decorate Stores Or you could give customers the opportunity to make some holiday decorations at different local businesses. And then those businesses can use those homemade decorations to create a unique and festive environment. Call Attention to the Benefits of Shopping Local There are many ways that shopping local can help the economy and local residents. So you could create a video, brochure or other marketing materials to remind customers of some of those benefits. Leverage the Local Parade Many communities have parades around the holiday season. And you can use those events as a way to get the word out about different businesses in your community by making your own float or display or even sponsoring the event. Offer Historical Tours If you have any historical buildings in your downtown area, you could offer tours aimed attracting those who want to learn about the history of the area. Keep Businesses Open Late To offer even more options for shoppers, you could set up extended shopping hours for some businesses in the downtown area. Set Up Ice Skating You could also offer outdoor winter activities like ice skating to attract more potential customers to the area. Partner With Local Publications To show off some of the offerings of local businesses and to publicize events or promotions, you could sponsor or pitch stories to a local newspaper, magazine or even a popular local website. Host an Online Contest You can also get customers engaged online by having some type of contest where customers can submit photos, stories or other items on social media. Display Local Art Throughout your downtown area, you could show off artwork from local artists to encourage people to walk around and see all of the different pieces. Encourage Customer Photos You could also set up photo opportunities like some cool backdrops or props to encourage customers to share their experience of shopping in your community. Offer Special “Shop Local” Products Those who really like shopping local might even buy some products with that message. You could sell items like t-shirts and tote bags with your downtown district’s slogan and then use the money to support promotional efforts. Get Local Shoppers Involved in Publicity Every year, there’s some kind of trend, like flash mobs or this year’s mannequin challenge, that gets a lot of attention on the internet. You could organize one of those stunts with customers in your local community. This would get people to come to the area to participate and also get you some attention online. Change the Name of Your Main Street What might be Main Street the rest of the year could be Christmas Avenue or Candy Cane Lane during the holiday season, just for a little extra holiday cheer. Put Up a Giant Tree A giant tree is a must for any festive holiday shopping district. You could even have a big tree lighting event to kick off the holiday season. Collect Items for Charity Many charities accept items like winter coats or canned goods to help families in need. You could have local businesses set up boxes to accept those items from customers and then facilitate the donations . Set Up a Gift Registry Site To make gift giving a bit easier, you could set up a website with different products and gift cards from local merchants and then let customers create wishlists that they can send to people. Provide Reusable Bags Reusable bags can help the environment and spread positive messages throughout the holidays. You can provide stores with some reusable bags that include messages about shopping local. Target Specific Customers There are plenty of opportunities for special events throughout the holidays. But you can get even more specific with the consumers you target by hosting events like “girls’ night out” or kid-focused activities. Host a Sporting Event Sporting events like races or games can get people to visit your downtown district. You could organize this type of event and then have local businesses sponsor it for publicity. Set Up a Pop-Up Shop You could also get more people to visit the area by setting up some special pop-up shops for a limited time. Offer a Loyalty Program And throughout the year, you might consider starting a loyalty program so that consumers can get rewarded for shopping at any participating local businesses. Christmas Decoration Photo via Shutterstock This article, ” 50 Main Street Local Marketing Ideas for the Holidays ” was first published on Small Business Trends

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Spotlight: Agency 2.0 Focuses on Marketing Crowdfunding Campaigns

Crowdfunding is becoming a huge opportunity for businesses to get off the ground. But some businesses that are just getting started with crowdfunding might not know how to market their offerings just yet. That’s where Agency 2.0 comes in. Agency 2.0 focuses on marketing specifically for crowdfunding campaigns and businesses. You can read more about the company below in this week’s Small Business Spotlight. What the Business Does Provides marketing services for crowdfunding campaigns. Christopher Olenik, founder and CEO of Agency 2.0 told Small Business Trends, “We are a crowdfunding marketing agency that specializes in creating, designing and accelerating campaigns for consumer hardware products through Kickstarter and Indiegogo.” Business Niche Specializing in crowdfunding. Olenik says, “As the industry’s first marketing agency, we have raised $30 million across our crowdfunding campaigns. More than 10 of the fully managed campaigns that we have launched have raised over $1 million, including the campaigns we ran for the No. 1 ebike, drone, charger and phone case crowdfunding campaigns of all time.” How the Business Got Started Thanks to a documentary film. Olenik says, “I was working as a marketing consultant for a documentary film on Kickstarter called The Jay DeMerit Story. The film raised over $200,000, which was a record for Kickstarter back in 2010. Since then, I have worked with startups to optimize their funding on crowdfunding campaigns as the “go-to” kickstarter marketing guy.” Biggest Win Promoting ebikes. Olenik says, “We created and managed the Sondors ebike campaign that raised over $6 million on Indiegogo back in 2015. The campaign opened the door to the ebike market and changed the industry. Ebikes gained popularity in key urban markets such as San Francisco, New York City and Boston, where cheap, portable means of transportation were in high demand. The new battery technology is improving efficiency and power, supporting the development of these ebikes and their high adoption rates.” Biggest Risk Investing in team growth. Olenik says, “We invested heavily in our staff and team to improve our client services. While our services are in high demand, we believed customer service would continue to grow our client referrals. As a small business in Los Angeles with no debt, we invested cash into a great team in order to handle more volume while also keeping our quality of service and results high.” How They’d Spend an Extra $100,000 Expanding the team to take on more clients. Olenik explains, “ Each month, we are maxed out on the clients we take on, given the current resources we have in place to effectively market their products on Kickstarter. We currently operate with this client base in mind in order to make sure we deliver quality and performance-based results and not just take on volume for more money. For us, it is imperative that we are able to deliver and keep our high track record of success.” Company Mascots A pair of fish. Olenik says, “We have two pet clown fish in our office named kicks and gogo after the two platforms we work with, Kickstarter and Indiegogo.” * * * * * Find out more about the   Small Biz Spotlight   program Top Image: Jonathan Chaupin, president and COO (left) and Christopher Olenik, founder and CEO (right); Second Image: Left to right of current employees: Westley Chen, Jonathan Chaupin,Charley Desrochers, Chris Olenik, Bryan Martinez, Faye Wellman, Monica Fisher, Joey Heller, Megan Smith, Haley Sedam This article, ” Spotlight: Agency 2.0 Focuses on Marketing Crowdfunding Campaigns ” was first published on Small Business Trends

Crowdfunding is becoming a huge opportunity for businesses to get off the ground. But some businesses that are just getting started with crowdfunding might not know how to market their offerings just yet. That’s where Agency 2.0 comes in. Agency 2.0 focuses on marketing specifically for crowdfunding campaigns and businesses. You can read more about the company below in this week’s Small Business Spotlight. What the Business Does Provides marketing services for crowdfunding campaigns. Christopher Olenik, founder and CEO of Agency 2.0 told Small Business Trends, “We are a crowdfunding marketing agency that specializes in creating, designing and accelerating campaigns for consumer hardware products through Kickstarter and Indiegogo.” Business Niche Specializing in crowdfunding. Olenik says, “As the industry’s first marketing agency, we have raised $30 million across our crowdfunding campaigns. More than 10 of the fully managed campaigns that we have launched have raised over $1 million, including the campaigns we ran for the No. 1 ebike, drone, charger and phone case crowdfunding campaigns of all time.” How the Business Got Started Thanks to a documentary film. Olenik says, “I was working as a marketing consultant for a documentary film on Kickstarter called The Jay DeMerit Story. The film raised over $200,000, which was a record for Kickstarter back in 2010. Since then, I have worked with startups to optimize their funding on crowdfunding campaigns as the “go-to” kickstarter marketing guy.” Biggest Win Promoting ebikes. Olenik says, “We created and managed the Sondors ebike campaign that raised over $6 million on Indiegogo back in 2015. The campaign opened the door to the ebike market and changed the industry. Ebikes gained popularity in key urban markets such as San Francisco, New York City and Boston, where cheap, portable means of transportation were in high demand. The new battery technology is improving efficiency and power, supporting the development of these ebikes and their high adoption rates.” Biggest Risk Investing in team growth. Olenik says, “We invested heavily in our staff and team to improve our client services. While our services are in high demand, we believed customer service would continue to grow our client referrals. As a small business in Los Angeles with no debt, we invested cash into a great team in order to handle more volume while also keeping our quality of service and results high.” How They’d Spend an Extra $100,000 Expanding the team to take on more clients. Olenik explains, “ Each month, we are maxed out on the clients we take on, given the current resources we have in place to effectively market their products on Kickstarter. We currently operate with this client base in mind in order to make sure we deliver quality and performance-based results and not just take on volume for more money. For us, it is imperative that we are able to deliver and keep our high track record of success.” Company Mascots A pair of fish. Olenik says, “We have two pet clown fish in our office named kicks and gogo after the two platforms we work with, Kickstarter and Indiegogo.” * * * * * Find out more about the   Small Biz Spotlight   program Top Image: Jonathan Chaupin, president and COO (left) and Christopher Olenik, founder and CEO (right); Second Image: Left to right of current employees: Westley Chen, Jonathan Chaupin,Charley Desrochers, Chris Olenik, Bryan Martinez, Faye Wellman, Monica Fisher, Joey Heller, Megan Smith, Haley Sedam This article, ” Spotlight: Agency 2.0 Focuses on Marketing Crowdfunding Campaigns ” was first published on Small Business Trends

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Dasheroo Gets Second Chance, Announces It Has Been Acquired

In early October this year, web solution  Dasheroo , announced that it is closing its doors due to an inability to secure funding or locate a purchaser . The software platform enables users to track key data for overall business analytics, web analytics, marketing, social media and sales from one centralized dashboard, Well, now the San Francisco-based software analytics company has announced that it found a purchaser and has been acquired. “We want to give you a heads up, but an official announcement with more details [on the acquisition] will be made on Tuesday, December 6,” wrote John Hingley, CEO and Co-founder of Dasheroo, in a post announcing the acquisition on the official Dasheroo Blog. The company that bought Dasharoo, FreshLime , is “one very special company, led by long-term leaders in the small business marketing space,” said Hingley. “We’ve been watching Dasheroo since they went live in 2015,” FreshLime commented  on their blog . “They have built one of the most intuitive, rich small business data analytics dashboards we’ve seen on the market.” FreshLime Buys Dasheroo – Impact on Users? So what does this mean for Dasheroo users? Most importantly, dashboards will live on and users will be able to keep tracking important KPIs within Dasheroo! Dasheroo will be a key part of a broader suite of marketing automation and customer retention tools. There’s going to be significant investment to support and grow the Dasheroo product so customers will see more enhancements and new features. For Dasheroo users who were previously on a paid plan prior to September 30, the company will be extending its original promise of free service from December 15 until December 31st, 2016. After that, they’ll resume billing. Look out for more details on the combined company and Dasheroo’s added product offerings coming soon. Image: Dasheroo Blog This article, ” Dasheroo Gets Second Chance, Announces It Has Been Acquired ” was first published on Small Business Trends

In early October this year, web solution  Dasheroo , announced that it is closing its doors due to an inability to secure funding or locate a purchaser . The software platform enables users to track key data for overall business analytics, web analytics, marketing, social media and sales from one centralized dashboard, Well, now the San Francisco-based software analytics company has announced that it found a purchaser and has been acquired. “We want to give you a heads up, but an official announcement with more details [on the acquisition] will be made on Tuesday, December 6,” wrote John Hingley, CEO and Co-founder of Dasheroo, in a post announcing the acquisition on the official Dasheroo Blog. The company that bought Dasharoo, FreshLime , is “one very special company, led by long-term leaders in the small business marketing space,” said Hingley. “We’ve been watching Dasheroo since they went live in 2015,” FreshLime commented  on their blog . “They have built one of the most intuitive, rich small business data analytics dashboards we’ve seen on the market.” FreshLime Buys Dasheroo – Impact on Users? So what does this mean for Dasheroo users? Most importantly, dashboards will live on and users will be able to keep tracking important KPIs within Dasheroo! Dasheroo will be a key part of a broader suite of marketing automation and customer retention tools. There’s going to be significant investment to support and grow the Dasheroo product so customers will see more enhancements and new features. For Dasheroo users who were previously on a paid plan prior to September 30, the company will be extending its original promise of free service from December 15 until December 31st, 2016. After that, they’ll resume billing. Look out for more details on the combined company and Dasheroo’s added product offerings coming soon. Image: Dasheroo Blog This article, ” Dasheroo Gets Second Chance, Announces It Has Been Acquired ” was first published on Small Business Trends

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