Pinterest Brings Buyable Pins to the Web – Finally

Pinterest is finally introducing Buyable Pins to the web version of its site — and a new shopping bag is being rolled out too. Last year, Pinterest introduced “ Buyable Pins ” on mobile and later integrated them into eCommerce platforms such as Bigcommerce, eBay-owned Magento and IBM Commerce. Now, the social network is finally announcing that the Pinterest buy button that was first launched on the app is going to be available on the web. And the “new shopping bag” will allow users to shop for multiple items on the site from wherever they are. The shopping bag is basically a modern implementation of a shopping cart, which should ideally see merchants increase their sales as it encourages people to buy more items.  The company has also introduced a new shopping section on Pinterest Shop, with sections for top shops from vendors. Expanding the Usefulness of the Pinterest Buy Button It seems almost like an afterthought for Pinterest to add Buyable Pins to the web version of the site. However, the feature now allows viewers to see other products from the specific vendor. For instance, if one is viewing a Channel bag, below it they will be able to see a few other bags from the same seller. This allows merchants to advertise and even sell a few more products from their collection. Small business owners already harnessing the power of Pinterest as a sales and marketing tool will also be delighted to note that the social networking site has introduced an enhancement to its visual search capability. Pinterest’s iOS app users can now find an item they want by simply tapping the camera button, taking a picture and searching for the item on the app. This ideally means that users will have an easier time finding a product and sellers will also increase their sales. Buyers can also easily look for a brand that interests them. “If you’re looking for something from a brand you love, head over to their profile and tap the new filtering options to find popular products, sale items and shipping deals,” Pinterest’s Product Manager Tim Weingarten said in a post on the official Pinterest blog. As of yet, Buyable Pins are only available to a select number of Pinterest users and you must have a Pinterest business account in order to be considered. However, the number of merchants able to use the pins is growing and clearly not limited to large brands. “We’ve partnered with 20,000 merchants — big and small — to bring over 10 million unique products to Pinterest,” added Weingarten. With the involvement of so many merchants already, acceptance into the program must not be too rigorous. Image: Pinterest This article, ” Pinterest Brings Buyable Pins to the Web – Finally ” was first published on Small Business Trends

Pinterest is finally introducing Buyable Pins to the web version of its site — and a new shopping bag is being rolled out too. Last year, Pinterest introduced “ Buyable Pins ” on mobile and later integrated them into eCommerce platforms such as Bigcommerce, eBay-owned Magento and IBM Commerce. Now, the social network is finally announcing that the Pinterest buy button that was first launched on the app is going to be available on the web. And the “new shopping bag” will allow users to shop for multiple items on the site from wherever they are. The shopping bag is basically a modern implementation of a shopping cart, which should ideally see merchants increase their sales as it encourages people to buy more items.  The company has also introduced a new shopping section on Pinterest Shop, with sections for top shops from vendors. Expanding the Usefulness of the Pinterest Buy Button It seems almost like an afterthought for Pinterest to add Buyable Pins to the web version of the site. However, the feature now allows viewers to see other products from the specific vendor. For instance, if one is viewing a Channel bag, below it they will be able to see a few other bags from the same seller. This allows merchants to advertise and even sell a few more products from their collection. Small business owners already harnessing the power of Pinterest as a sales and marketing tool will also be delighted to note that the social networking site has introduced an enhancement to its visual search capability. Pinterest’s iOS app users can now find an item they want by simply tapping the camera button, taking a picture and searching for the item on the app. This ideally means that users will have an easier time finding a product and sellers will also increase their sales. Buyers can also easily look for a brand that interests them. “If you’re looking for something from a brand you love, head over to their profile and tap the new filtering options to find popular products, sale items and shipping deals,” Pinterest’s Product Manager Tim Weingarten said in a post on the official Pinterest blog. As of yet, Buyable Pins are only available to a select number of Pinterest users and you must have a Pinterest business account in order to be considered. However, the number of merchants able to use the pins is growing and clearly not limited to large brands. “We’ve partnered with 20,000 merchants — big and small — to bring over 10 million unique products to Pinterest,” added Weingarten. With the involvement of so many merchants already, acceptance into the program must not be too rigorous. Image: Pinterest This article, ” Pinterest Brings Buyable Pins to the Web – Finally ” was first published on Small Business Trends

[via Small Business Trends]

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Harnessing the Global Talent Pool to Accelerate Innovation [White Paper]

The talent market relationship changes are not just happening at the individual level. Change is also happening at the organizational level, as organizations themselves are moving from a fortress mentality, where all work is secret and kept inside the organization’s four walls, to an integrated, global economy…

The talent market relationship changes are not just happening at the individual level. Change is also happening at the organizational level, as organizations themselves are moving from a fortress mentality, where all work is secret and kept inside the organization’s four walls, to an integrated, global economy…

[via Innovation Excellence]

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Train Your Brain to Work in Brand Mode

As a companion piece to an earlier post about  important elements of branding , I felt it apropos to discuss the intellectual aspects of brand activity. Why do I refer to it as brand activity? Because your brand must be active. All of the elements within are actions that keep your brand alive. Thus, because a brand is not a product nor a service, it is necessary to complete the connection between the heart and the head that we all have as people and is illustrated by your brand’s emotional and intellectual essential features. When you consider branding from this perspective, you will likely notice that as important as affinity and equity are, the place your brand occupies in one’s mind surrounds the feelings that connect people to it. Be sure to remember this particular fact when you contemplate where your brand is and where you want it to be. Thinking About Your Brand’s Mind Share Identity We all have names and other characteristics that help others identify us. Similarly, brands possess these components, the combination of which is most often referred to as the  logo . Your logo is so important that it is mistakenly called a brand by some. This is due to the fact that the words, fonts, shapes, colors and other attributes that make up your logo [should] say a whole lot about who you are and what you believe in. Positioning Your positioning defines where you fit in the market. The importance of this brand element has everything to do with clarity. One of your biggest responsibilities as a business is to  serve your customers and that obligation is difficult to fulfill if you don’t know: 1) where you fit within the human community; and 2) who your customers are or will be. Furthermore, your position will help differentiate you from those who, at first glance, seem to be similar. Strategy Planning. It is imperative. This plan is not a general idea. Your strategy must have clear objectives and goals. And, when you have crafted your well-defined brand strategy, it will affect all aspects of your business including consumer needs, competitive environments and, of course, emotions. Vision How do you want to be perceived by those who come in contact with you? Your vision is an extension of your positioning as it can help communicate your present and future position through your values.  This is one of those brand elements that is exactly how it sounds. Vision win! Mission You know all of those fundamental ideas that your potential and actual customers or colleagues look for in order to decide whether or not they would like to connect with you? They reside, at least in part, inside of your mission. Moreover, your mission will contain action steps that move your company forward. Add some strategic direction, vision and priorities. Quality Quality is defined as  the standard of something as measured against other things of a similar kind;  or  the degree of excellence of something . In the context of branding, this comparison is represented by your know how or how capable your product or service is in contrast to those analogous to you. A major point of differentiation,  quality will help you stand out as well as help you set your price or other barriers to entry. Value Closely related to quality, value is an appraisal made by a consumer or colleague that is used to assist them in making a decision to connect with your brand. An amalgam of all of your brand elements, value is the importance, worth or usefulness of your brand in the eyes of the consumer. Thus, all of the thoughts, feelings and experiences people have with your brand contribute to its value. How you create, manage and employ your brand is based upon all of these factors — both emotional and intellectual. So, when crafting all parts of said brand, be sure to actively reflect on the pieces that your consumers think about innately. It is the best way for you to firmly ensconce your brand into a consumer’s mind and heart. Republished by permission. Original here . Brain Photo via Shutterstock This article, ” Train Your Brain to Work in Brand Mode ” was first published on Small Business Trends

As a companion piece to an earlier post about  important elements of branding , I felt it apropos to discuss the intellectual aspects of brand activity. Why do I refer to it as brand activity? Because your brand must be active. All of the elements within are actions that keep your brand alive. Thus, because a brand is not a product nor a service, it is necessary to complete the connection between the heart and the head that we all have as people and is illustrated by your brand’s emotional and intellectual essential features. When you consider branding from this perspective, you will likely notice that as important as affinity and equity are, the place your brand occupies in one’s mind surrounds the feelings that connect people to it. Be sure to remember this particular fact when you contemplate where your brand is and where you want it to be. Thinking About Your Brand’s Mind Share Identity We all have names and other characteristics that help others identify us. Similarly, brands possess these components, the combination of which is most often referred to as the  logo . Your logo is so important that it is mistakenly called a brand by some. This is due to the fact that the words, fonts, shapes, colors and other attributes that make up your logo [should] say a whole lot about who you are and what you believe in. Positioning Your positioning defines where you fit in the market. The importance of this brand element has everything to do with clarity. One of your biggest responsibilities as a business is to  serve your customers and that obligation is difficult to fulfill if you don’t know: 1) where you fit within the human community; and 2) who your customers are or will be. Furthermore, your position will help differentiate you from those who, at first glance, seem to be similar. Strategy Planning. It is imperative. This plan is not a general idea. Your strategy must have clear objectives and goals. And, when you have crafted your well-defined brand strategy, it will affect all aspects of your business including consumer needs, competitive environments and, of course, emotions. Vision How do you want to be perceived by those who come in contact with you? Your vision is an extension of your positioning as it can help communicate your present and future position through your values.  This is one of those brand elements that is exactly how it sounds. Vision win! Mission You know all of those fundamental ideas that your potential and actual customers or colleagues look for in order to decide whether or not they would like to connect with you? They reside, at least in part, inside of your mission. Moreover, your mission will contain action steps that move your company forward. Add some strategic direction, vision and priorities. Quality Quality is defined as  the standard of something as measured against other things of a similar kind;  or  the degree of excellence of something . In the context of branding, this comparison is represented by your know how or how capable your product or service is in contrast to those analogous to you. A major point of differentiation,  quality will help you stand out as well as help you set your price or other barriers to entry. Value Closely related to quality, value is an appraisal made by a consumer or colleague that is used to assist them in making a decision to connect with your brand. An amalgam of all of your brand elements, value is the importance, worth or usefulness of your brand in the eyes of the consumer. Thus, all of the thoughts, feelings and experiences people have with your brand contribute to its value. How you create, manage and employ your brand is based upon all of these factors — both emotional and intellectual. So, when crafting all parts of said brand, be sure to actively reflect on the pieces that your consumers think about innately. It is the best way for you to firmly ensconce your brand into a consumer’s mind and heart. Republished by permission. Original here . Brain Photo via Shutterstock This article, ” Train Your Brain to Work in Brand Mode ” was first published on Small Business Trends

[via Small Business Trends]

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Don’t be afraid to fail early

I was speaking to an entrepreneur in our portfolio who was going through a major pivot and asked him how he was feeling given the last few months of dealing with the business model change, jittery investors, confused employees, etc. We believe in the entrepreneur and continue to back him. His reaction was that he is more charged than ever now. He has realised his past mistakes, has learned from it. He believes his BIGGEST MISTAKE WAS NOT PIVOTING EARLIER. He believes that the problem he set out to solve with his earlier company still exists,  it is a large problem that needs to be solved. However, the approach to the problem has to be a lot more differentiated and focused.  He understands the quality of revenues matter. They should be recurring and profit yielding. Customers need to love the product at a price/cost that allows the company to build a profitable franchise. He has spent time internally speaking to his employees and explaining to them the rational of the pivot and everyone seems to be on board with the new direction the company has taken. While I am hopeful that the new direction will work, but what is clear is that the old business was not working and the faster there was realisation around this, the better. Many entrepreneurs face the problem of product-market fit. It is the nature of company creation. When I was an entrepreneur, I faced it and had to adapt/innovate very quickly. If I didn’t, I wouldn’t have survived.  Many times, the difference between a failed and successful entrepreneur is not smarts or passion. It is intellectually honesty with themselves and their team early in the company’s lifecycle that their current business is hitting a wall, and perception/intuition to figure out a new opportunity that can leverage the companies capabilities to create a sustainable enterprise. I tell most entrepreneurs I meet – “Don’t be afraid to fail early if you think it is not working.” Admitting failure sooner can save a lot of time and capital and help direct energies towards potential problems that may be solvable. And even if you cannot think of a pivot, it is better to fail fast and do something meaningful with your life as the scarcest resource we have in our lives is time!  

I was speaking to an entrepreneur in our portfolio who was going through a major pivot and asked him how he was feeling given the last few months of dealing with the business model change, jittery investors, confused employees, etc. We believe in the entrepreneur and continue to back him. His reaction was that he is more charged than ever now. He has realised his past mistakes, has learned from it. He believes his BIGGEST MISTAKE WAS NOT PIVOTING EARLIER. He believes that the problem he set out to solve with his earlier company still exists,  it is a large problem that needs to be solved. However, the approach to the problem has to be a lot more differentiated and focused.  He understands the quality of revenues matter. They should be recurring and profit yielding. Customers need to love the product at a price/cost that allows the company to build a profitable franchise. He has spent time internally speaking to his employees and explaining to them the rational of the pivot and everyone seems to be on board with the new direction the company has taken. While I am hopeful that the new direction will work, but what is clear is that the old business was not working and the faster there was realisation around this, the better. Many entrepreneurs face the problem of product-market fit. It is the nature of company creation. When I was an entrepreneur, I faced it and had to adapt/innovate very quickly. If I didn’t, I wouldn’t have survived.  Many times, the difference between a failed and successful entrepreneur is not smarts or passion. It is intellectually honesty with themselves and their team early in the company’s lifecycle that their current business is hitting a wall, and perception/intuition to figure out a new opportunity that can leverage the companies capabilities to create a sustainable enterprise. I tell most entrepreneurs I meet – “Don’t be afraid to fail early if you think it is not working.” Admitting failure sooner can save a lot of time and capital and help direct energies towards potential problems that may be solvable. And even if you cannot think of a pivot, it is better to fail fast and do something meaningful with your life as the scarcest resource we have in our lives is time!  

[via Investing in Early Stage Companies in India]

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10 Crazy Products on the Market (Video)

Think your product idea is crazy? It wouldn’t be the first. But just because a product idea might seem weird or crazy doesn’t mean that it won’t be successful. From clip-on man buns to protein bars made with crickets, there are actually quite a few seemingly crazy products currently on the market, ten of which are included in the above video. And their craziness could very well be the secret of their success. When coming up with new product ideas, you could just go the safe route. Find a market where there’s already plenty of demand, identify a need that isn’t yet being filled and hope your product gets noticed.  It’s a model that has certainly worked for plenty of businesses in the past. That’s assuming potential customers don’t simply pass over your product lost in a sea of competitors without taking a second look. Crazy Products Stand Out On the other hand,  when you come up with a weird or even crazy product idea, people aren’t going to just walk by without at least taking notice. Those weird qualities can often be what draws people’s attention to a product and ultimately gets them to make the purchase. Even some of the products we all use today were once considered crazy. So get inspired for your next weird product venture. Make sure to also check out the full list of the weirdest product ideas on the market today . Images: Ripple Maker, Manbun.com, Traffic Video via Shutterstock, Man in Rain Video via Shutterstock, StacheShield.com This article, ” 10 Crazy Products on the Market (Video) ” was first published on Small Business Trends

Think your product idea is crazy? It wouldn’t be the first. But just because a product idea might seem weird or crazy doesn’t mean that it won’t be successful. From clip-on man buns to protein bars made with crickets, there are actually quite a few seemingly crazy products currently on the market, ten of which are included in the above video. And their craziness could very well be the secret of their success. When coming up with new product ideas, you could just go the safe route. Find a market where there’s already plenty of demand, identify a need that isn’t yet being filled and hope your product gets noticed.  It’s a model that has certainly worked for plenty of businesses in the past. That’s assuming potential customers don’t simply pass over your product lost in a sea of competitors without taking a second look. Crazy Products Stand Out On the other hand,  when you come up with a weird or even crazy product idea, people aren’t going to just walk by without at least taking notice. Those weird qualities can often be what draws people’s attention to a product and ultimately gets them to make the purchase. Even some of the products we all use today were once considered crazy. So get inspired for your next weird product venture. Make sure to also check out the full list of the weirdest product ideas on the market today . Images: Ripple Maker, Manbun.com, Traffic Video via Shutterstock, Man in Rain Video via Shutterstock, StacheShield.com This article, ” 10 Crazy Products on the Market (Video) ” was first published on Small Business Trends

[via Small Business Trends]

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UPS Can Now Rush Deliver Your Package to More Places Than Ever — 177 Countries to be Exact

UPS (NYSE:UPS) has announced a major expansion of its UPS Worldwide Express that will see the world’s largest package delivery company provide customers with next day shipping to 117 countries across the globe. Over 50 countries and territories have been added to the UPS Worldwide Express service, which  guarantees delivery on the next business day by 10:30 a.m., noon or 2 p.m. depending upon destination. According to UPS, the service expansion will be particularly crucial for companies that operate in retail, industrial manufacturing and businesses that offer products with a short shelf life. Smaller companies that ship products for special occasions  are also expected to benefit from the service’s speed and reliability. “UPS invests in capabilities to expand our connections to global markets to help our customers. This service offers superior global reach for the most urgent shipments,” UPS International President Jim Barber said in a statement. “With this latest expansion, the coverage area totals 117 countries, which comprise nearly 95 percent of the global gross domestic product, and 96 percent of real imports.” The UPS Worldwide Express is available in three tiers. UPS Express Plus offers early-morning delivery in 27 countries. UPS Express provides midday delivery to 117 countries and territories. Meanwhile UPS Express Saver carries out end-of-day delivery to 220 countries and territories. Some of the key 2016 additions to UPS Worldwide Express include the Dominican Republic, which is currently part of a wider free trade agreement the United States maintains with five other Central American nations. Last year, the deal generated $53 billion worth of total trade. The U.S. goods surplus for the agreement came in at $5 billion. Key Asian additions to the UPS service include Cambodia, Vietnam and Myanmar. With its unique geographical position and ever-liberalising economy, Myanmar is poised to become one of the region’s key players in terms of non-agricultural economic activity. Last year, an influx of new trading opportunities and foreign direct investment generated a seven percent rise in economic growth. In Europe, seven more countries including Cyprus, Georgia and Albania have been added to UPS Worldwide Express service. African and Middle Eastern additions include Saudi Arabia, Morocco and Tunisia. This impending expansion is a part of a wider corporate investment to improve UPS operations in Europe. By 2019, the company expects to spend around $2 billion expanding service destinations, working to cut down transit times and increasing overall capacity. For reference, here is a full list of the 117 countries and territories you can now ship to using the UPS Worldwide Express service: UPS Worldwide Express Delivery Markets Americas Indian Subcontinent, Middle East, Africa Europe Asia Pacific United States Argentina Bahrain Albania* American Samoa* United States Bahamas* Egypt Andorra* Australia Barbados* India Armenia* Bhutan* Bermuda* Jordan Austria Brunei* Brazil Kazakhstan Belarus* Cambodia* Canada Kuwait Belgium China Chile Kyrgyzstan* Bosnia Fiji* Colombia* Lebanon Bulgaria Hong Kong Costa Rica Maldives* Croatia Indonesia Dominican Republic* Malta* Cyprus* Japan Ecuador* Morocco* Czech Republic Korea, South Guatemala* Nepal* Denmark Laos* Honduras* Oman* Estonia Macau* Jamaica* Pakistan Finland Malaysia Mexico Qatar France Micronesia* Peru Saudi Arabia* Georgia* Myanmar* St. Kitts and Nevis* South Africa Germany New Caledonia* St. Lucia* Sri Lanka* Greece New Zealand Trinidad and Tobago* Tunisia* Guernsey* Papua New Guinea* United Arab Emirates Hungary Saipan* Iceland Singapore Ireland Solomon Islands* Israel Tahiti* Italy Taiwan Jersey* Thailand Kosovo* Vanuatu* Latvia Vietnam* Liechtenstein Wallis and Futuna Islands* Lithuania Samoa* Luxembourg Macedonia Moldova* Monaco Montenegro* Netherlands Norway Poland Portugal Romania Russia Serbia* Slovakia Slovenia Spain Sweden Switzerland Turkey Ukraine* United Kingdom   * 2016 expansion country Image: UPS This article, ” UPS Can Now Rush Deliver Your Package to More Places Than Ever — 177 Countries to be Exact ” was first published on Small Business Trends

UPS (NYSE:UPS) has announced a major expansion of its UPS Worldwide Express that will see the world’s largest package delivery company provide customers with next day shipping to 117 countries across the globe. Over 50 countries and territories have been added to the UPS Worldwide Express service, which  guarantees delivery on the next business day by 10:30 a.m., noon or 2 p.m. depending upon destination. According to UPS, the service expansion will be particularly crucial for companies that operate in retail, industrial manufacturing and businesses that offer products with a short shelf life. Smaller companies that ship products for special occasions  are also expected to benefit from the service’s speed and reliability. “UPS invests in capabilities to expand our connections to global markets to help our customers. This service offers superior global reach for the most urgent shipments,” UPS International President Jim Barber said in a statement. “With this latest expansion, the coverage area totals 117 countries, which comprise nearly 95 percent of the global gross domestic product, and 96 percent of real imports.” The UPS Worldwide Express is available in three tiers. UPS Express Plus offers early-morning delivery in 27 countries. UPS Express provides midday delivery to 117 countries and territories. Meanwhile UPS Express Saver carries out end-of-day delivery to 220 countries and territories. Some of the key 2016 additions to UPS Worldwide Express include the Dominican Republic, which is currently part of a wider free trade agreement the United States maintains with five other Central American nations. Last year, the deal generated $53 billion worth of total trade. The U.S. goods surplus for the agreement came in at $5 billion. Key Asian additions to the UPS service include Cambodia, Vietnam and Myanmar. With its unique geographical position and ever-liberalising economy, Myanmar is poised to become one of the region’s key players in terms of non-agricultural economic activity. Last year, an influx of new trading opportunities and foreign direct investment generated a seven percent rise in economic growth. In Europe, seven more countries including Cyprus, Georgia and Albania have been added to UPS Worldwide Express service. African and Middle Eastern additions include Saudi Arabia, Morocco and Tunisia. This impending expansion is a part of a wider corporate investment to improve UPS operations in Europe. By 2019, the company expects to spend around $2 billion expanding service destinations, working to cut down transit times and increasing overall capacity. For reference, here is a full list of the 117 countries and territories you can now ship to using the UPS Worldwide Express service: UPS Worldwide Express Delivery Markets Americas Indian Subcontinent, Middle East, Africa Europe Asia Pacific United States Argentina Bahrain Albania* American Samoa* United States Bahamas* Egypt Andorra* Australia Barbados* India Armenia* Bhutan* Bermuda* Jordan Austria Brunei* Brazil Kazakhstan Belarus* Cambodia* Canada Kuwait Belgium China Chile Kyrgyzstan* Bosnia Fiji* Colombia* Lebanon Bulgaria Hong Kong Costa Rica Maldives* Croatia Indonesia Dominican Republic* Malta* Cyprus* Japan Ecuador* Morocco* Czech Republic Korea, South Guatemala* Nepal* Denmark Laos* Honduras* Oman* Estonia Macau* Jamaica* Pakistan Finland Malaysia Mexico Qatar France Micronesia* Peru Saudi Arabia* Georgia* Myanmar* St. Kitts and Nevis* South Africa Germany New Caledonia* St. Lucia* Sri Lanka* Greece New Zealand Trinidad and Tobago* Tunisia* Guernsey* Papua New Guinea* United Arab Emirates Hungary Saipan* Iceland Singapore Ireland Solomon Islands* Israel Tahiti* Italy Taiwan Jersey* Thailand Kosovo* Vanuatu* Latvia Vietnam* Liechtenstein Wallis and Futuna Islands* Lithuania Samoa* Luxembourg Macedonia Moldova* Monaco Montenegro* Netherlands Norway Poland Portugal Romania Russia Serbia* Slovakia Slovenia Spain Sweden Switzerland Turkey Ukraine* United Kingdom   * 2016 expansion country Image: UPS This article, ” UPS Can Now Rush Deliver Your Package to More Places Than Ever — 177 Countries to be Exact ” was first published on Small Business Trends

[via Small Business Trends]

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Latino Entrepreneur Taps Growing Trend: Livestreaming in Spanish

The number of Latino American entrepreneurs has risen substantially. According to the Kauffman Foundation, the number tripled in just two decades. According to the Stanford Latino Entrepreneurship Initiative, this will lead to a 1.4 trillion dollar boost to America’s economy. Cathy Hackl is a Costa Rican-American Emmy-nominated broadcaster turned PR pro, tech innovator, social media and live video consultant and public speaker. TODAY Show co-anchor Al Roker called Cathy “a force of nature”. She’s the organizer of Latin@s in VR , a “virtual community that seeks to empower and connect Latinos in the virtual reality, augmented/mixed reality, 360-degree video, and live video spaces.” She is also a pioneer in the immersive public relations field. Her experience working in the U.S., Latin America and Spain created opportunities with media and brands like Teradata, TNT Latin America, Applebee’s, Telemundo, Mashable, The Huffington Post, FOX News, CNN en Español, Silicon Beat, NTN24, CNN, ABC, FOX5, Discovery Channel, and Social Media Week.  Fluent in English and Spanish and proficient in Portuguese, Cathy works with brands to craft 360 degree video and VR content strategies for connecting with Hispanic and mainstream audiences. Small Business Trends first met Hackl at the September 2015 Periscope Community Summit, and a few weeks ago again via phone to discuss her new partnership with Kim Garst’s Boom! Social marketing agency. * * * * * Livestreaming Social Media in Spanish Small Business Trends: Congratulations on working with Kim Garst. She’s great at live streaming engagement. Tell us about your role at her agency. Cathy Hackl: Kim recently added me to her team to expand live streaming training to the Latino community. We’ll be launching her first digital products in Spanish. She’s rated one of Forbes’ Top 10 Social Media Influencers and I was already very familiar with Boom! Social. It’s exciting and an honor to work with her. Small Business Trends: What are some of the new trainings people should know about? How do those tie in to your brand? Cathy Hackl: Product offerings include Periscope 101 en Español, Periscope Growth Domination en Español, Periscope Profit Machine en Español and Periscope Profit Machine en Español VIP. Each of these can be enhanced with strategic guidance. As Boom! Social’s first Hispanic Marketing Evangelist, I have a passion to help other Latino entrepreneurs succeed. I help Spanish-speaking entrepreneurs and I also work with brands who are trying to reach the Latino community, especially Gen Z and Millennials. I’m on a mission to serve the ever-growing U.S. Latino and Latin American entrepreneurial community by providing them with education, insight and advice on how to use social media tools and technology to grow and get more sales. I also help brands craft an engaging and targeted strategy for reaching the Latino market. Small Business Trends:   Tell us something about yourself that you don’t talk about often. Cathy Hackl:  I worked as communications director for Ellas 2.0, which used to be Women 2.0’s Spanish-language counterpart. Ellas 2.0 is a brand that focuses on providing content, community and conferences for entrepreneurial women innovators in technology. Small Business Trends:   How can cultural knowledge help a small business? Cathy Hackl: For many small businesses, the value of adding cultural knowledge is huge when planning their marketing strategies. Simply having materials translated into Spanish isn’t enough, especially if you’re posting digital content to social media. And we feel the new trainings will fill a huge gap for Spanish-speaking entrepreneurs, not only in the U.S., but globally. Spanish is the world’s second most utilized language! Small Business Trends: What are the Spanish and English websites for the new offerings? Cathy Hackl: Everything’s at espanol.ScopingForBiz.com and Kim Garst’s site is BoomSocial.net . My site is CathyHackl.com Images: Cathy Hackl and Kim Garst This article, ” Latino Entrepreneur Taps Growing Trend: Livestreaming in Spanish ” was first published on Small Business Trends

The number of Latino American entrepreneurs has risen substantially. According to the Kauffman Foundation, the number tripled in just two decades. According to the Stanford Latino Entrepreneurship Initiative, this will lead to a 1.4 trillion dollar boost to America’s economy. Cathy Hackl is a Costa Rican-American Emmy-nominated broadcaster turned PR pro, tech innovator, social media and live video consultant and public speaker. TODAY Show co-anchor Al Roker called Cathy “a force of nature”. She’s the organizer of Latin@s in VR , a “virtual community that seeks to empower and connect Latinos in the virtual reality, augmented/mixed reality, 360-degree video, and live video spaces.” She is also a pioneer in the immersive public relations field. Her experience working in the U.S., Latin America and Spain created opportunities with media and brands like Teradata, TNT Latin America, Applebee’s, Telemundo, Mashable, The Huffington Post, FOX News, CNN en Español, Silicon Beat, NTN24, CNN, ABC, FOX5, Discovery Channel, and Social Media Week.  Fluent in English and Spanish and proficient in Portuguese, Cathy works with brands to craft 360 degree video and VR content strategies for connecting with Hispanic and mainstream audiences. Small Business Trends first met Hackl at the September 2015 Periscope Community Summit, and a few weeks ago again via phone to discuss her new partnership with Kim Garst’s Boom! Social marketing agency. * * * * * Livestreaming Social Media in Spanish Small Business Trends: Congratulations on working with Kim Garst. She’s great at live streaming engagement. Tell us about your role at her agency. Cathy Hackl: Kim recently added me to her team to expand live streaming training to the Latino community. We’ll be launching her first digital products in Spanish. She’s rated one of Forbes’ Top 10 Social Media Influencers and I was already very familiar with Boom! Social. It’s exciting and an honor to work with her. Small Business Trends: What are some of the new trainings people should know about? How do those tie in to your brand? Cathy Hackl: Product offerings include Periscope 101 en Español, Periscope Growth Domination en Español, Periscope Profit Machine en Español and Periscope Profit Machine en Español VIP. Each of these can be enhanced with strategic guidance. As Boom! Social’s first Hispanic Marketing Evangelist, I have a passion to help other Latino entrepreneurs succeed. I help Spanish-speaking entrepreneurs and I also work with brands who are trying to reach the Latino community, especially Gen Z and Millennials. I’m on a mission to serve the ever-growing U.S. Latino and Latin American entrepreneurial community by providing them with education, insight and advice on how to use social media tools and technology to grow and get more sales. I also help brands craft an engaging and targeted strategy for reaching the Latino market. Small Business Trends:   Tell us something about yourself that you don’t talk about often. Cathy Hackl:  I worked as communications director for Ellas 2.0, which used to be Women 2.0’s Spanish-language counterpart. Ellas 2.0 is a brand that focuses on providing content, community and conferences for entrepreneurial women innovators in technology. Small Business Trends:   How can cultural knowledge help a small business? Cathy Hackl: For many small businesses, the value of adding cultural knowledge is huge when planning their marketing strategies. Simply having materials translated into Spanish isn’t enough, especially if you’re posting digital content to social media. And we feel the new trainings will fill a huge gap for Spanish-speaking entrepreneurs, not only in the U.S., but globally. Spanish is the world’s second most utilized language! Small Business Trends: What are the Spanish and English websites for the new offerings? Cathy Hackl: Everything’s at espanol.ScopingForBiz.com and Kim Garst’s site is BoomSocial.net . My site is CathyHackl.com Images: Cathy Hackl and Kim Garst This article, ” Latino Entrepreneur Taps Growing Trend: Livestreaming in Spanish ” was first published on Small Business Trends

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How to use Design Thinking to get fit and lose weight

Really interesting article in the New York Times relating to Bernard Roth’s book The Achievement Habit . Roth, a prominent Stanford engineering professor, says that Design Thinking can help everyone form the kind of lifelong habits that solve problems, achieve goals and help make our lives better.

Really interesting article in the New York Times relating to Bernard Roth’s book The Achievement Habit . Roth, a prominent Stanford engineering professor, says that Design Thinking can help everyone form the kind of lifelong habits that solve problems, achieve goals and help make our lives better.

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Need a Smile? Here’s How to Have a Good Day

What if there was a way you could engineer a good day at work? What would it look like? How would you feel? How would it impact your business? Most of us don’t tend to ask these questions. We tend to believe that “good days at work” just happen. As a result, we let the power slip away from us. How to Have a Good Day: Harness the Power of Behavioral Science to Transform Your Working Life , is a research-backed guide to getting that power back and using it to engineer the best day at work possible. What is How To Have a Good Day About? The most powerful message the book offers is the importance of focusing on the “brains” behind the work. No matter what work situation we are in, we always carry our brain with us. That brain can lead us to better control of our days or distraction. Our brains can lead us to more intentional communication or even more misunderstandings. It all depends on how we use our brain “at work”. How to Have a Good Day focuses on the two complementary aspects of the brain (automatic vs. intentional). If we are honest with ourselves, our brains “at work” are most often on autopilot. We take the same route to work, often use the same routines to complete our tasks, and respond to work problems the same way. (Go ahead and ask your fellow coworkers.) This “automatic brain” is a great feature to have, but it can be disastrous when confronted with reality. Working with our “automatic brain” turned on, we are prone to errors, miscommunication, and a general boredom with work. As a result, we tend to engage in behaviors that detract from our mental and physical energy such as multitasking, checking email or Facebook for the umpteenth time, or boring and redundant meetings that leave workers feeling drained. The way out of this is to maximize our use of the “intentional brain” by planning for it. Instead of rushing off to do another scrambled to-do list, plan for it with a deeper awareness of your actions and communication. Have you scheduled breaks based on your own energy levels? What one task do you need to focus on? What are you telling yourself about this task? Is your current environment hampering the kind of mental mood that you want to create for the work you’re doing? How to Have a Good Day is the brainchild of author  Caroline Webb . Webb is an economist who combines management consulting, coaching and behavioral science to help individuals and businesses tap into the power of social science to make better decisions and ultimately better lives. She is also owner of SevenShift, a high-performance advisory firm for individuals and advisor to McKinsey & Company, a global business advisory firm. What Was Best About How To Have a Good Day? The best part of How to Have a Good Day is the amount of curation the book offers. The book combines psychology, economics, and neuroscience in a way that can be a practical resource for anyone wanting to improve some aspect of their personal or professional life. A reader can literally turn to any chapter and find advice that will improve his or her life. The Appendix (Appendix C) at the end of the book is particularly helpful at summarizing the insight the author brilliantly combined from several fields. What Could Have Been Done Differently How to Have a Good Day isn’t written in the format of a simple “business self-help” book. It has some academic depth to it, as evidenced by the footnotes at the back. This format may be a hindrance to business leaders who just want some quick productivity tips. Each chapter in the book does offer a short bullet-point summary, but this often requires understanding the concepts mentioned in the chapter. Shorter summaries at the end of each chapter along with illustrations in the book might cater to those readers who need more. Why Read How To Have a Good Day? If you are addicted to productivity for personal or professional growth, but tired of books that lack scientific depth, this book might be great for you. It combines social science research in a very unique way offering some rather unique insights on behavior, especially on the human brain while at work. If you ever wondered “Why do I (or other people) act like this at work?” This book leads to a potential intellectual “rabbit hole” you might want to research along with a few practical suggestions to get started. This article, ” Need a Smile? Here’s How to Have a Good Day ” was first published on Small Business Trends

What if there was a way you could engineer a good day at work? What would it look like? How would you feel? How would it impact your business? Most of us don’t tend to ask these questions. We tend to believe that “good days at work” just happen. As a result, we let the power slip away from us. How to Have a Good Day: Harness the Power of Behavioral Science to Transform Your Working Life , is a research-backed guide to getting that power back and using it to engineer the best day at work possible. What is How To Have a Good Day About? The most powerful message the book offers is the importance of focusing on the “brains” behind the work. No matter what work situation we are in, we always carry our brain with us. That brain can lead us to better control of our days or distraction. Our brains can lead us to more intentional communication or even more misunderstandings. It all depends on how we use our brain “at work”. How to Have a Good Day focuses on the two complementary aspects of the brain (automatic vs. intentional). If we are honest with ourselves, our brains “at work” are most often on autopilot. We take the same route to work, often use the same routines to complete our tasks, and respond to work problems the same way. (Go ahead and ask your fellow coworkers.) This “automatic brain” is a great feature to have, but it can be disastrous when confronted with reality. Working with our “automatic brain” turned on, we are prone to errors, miscommunication, and a general boredom with work. As a result, we tend to engage in behaviors that detract from our mental and physical energy such as multitasking, checking email or Facebook for the umpteenth time, or boring and redundant meetings that leave workers feeling drained. The way out of this is to maximize our use of the “intentional brain” by planning for it. Instead of rushing off to do another scrambled to-do list, plan for it with a deeper awareness of your actions and communication. Have you scheduled breaks based on your own energy levels? What one task do you need to focus on? What are you telling yourself about this task? Is your current environment hampering the kind of mental mood that you want to create for the work you’re doing? How to Have a Good Day is the brainchild of author  Caroline Webb . Webb is an economist who combines management consulting, coaching and behavioral science to help individuals and businesses tap into the power of social science to make better decisions and ultimately better lives. She is also owner of SevenShift, a high-performance advisory firm for individuals and advisor to McKinsey & Company, a global business advisory firm. What Was Best About How To Have a Good Day? The best part of How to Have a Good Day is the amount of curation the book offers. The book combines psychology, economics, and neuroscience in a way that can be a practical resource for anyone wanting to improve some aspect of their personal or professional life. A reader can literally turn to any chapter and find advice that will improve his or her life. The Appendix (Appendix C) at the end of the book is particularly helpful at summarizing the insight the author brilliantly combined from several fields. What Could Have Been Done Differently How to Have a Good Day isn’t written in the format of a simple “business self-help” book. It has some academic depth to it, as evidenced by the footnotes at the back. This format may be a hindrance to business leaders who just want some quick productivity tips. Each chapter in the book does offer a short bullet-point summary, but this often requires understanding the concepts mentioned in the chapter. Shorter summaries at the end of each chapter along with illustrations in the book might cater to those readers who need more. Why Read How To Have a Good Day? If you are addicted to productivity for personal or professional growth, but tired of books that lack scientific depth, this book might be great for you. It combines social science research in a very unique way offering some rather unique insights on behavior, especially on the human brain while at work. If you ever wondered “Why do I (or other people) act like this at work?” This book leads to a potential intellectual “rabbit hole” you might want to research along with a few practical suggestions to get started. This article, ” Need a Smile? Here’s How to Have a Good Day ” was first published on Small Business Trends

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Leadpages’ Converted 2016 Set For October with Comedian Marc Maron, Others

Leadpages’ second annual conference Converted 2016 has just been added to the calendar for October 18 – 19. Star speakers will include comedian and podcaster Marc Maron, star blogger Pat Flynn and Social Triggers founder Derek Halpern. The event, being held at the Minneapolis landmark Depot Renaissance Hotel, boasts keynotes and panels based around a step-by-step guide to digital marketing for conversion. Leadpages recently announced acquisition of marketing automation company Drip . Other items on the featured events calendar for September and October include Content Marketing World 2016, TechCrunch Disrupt SF 2016, MozCon and Lead Startup Week. See more details below. To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar . Featured Events, Contests and Awards #BlogHer16 Conference August 4, 2016, Los Angeles, California Join an exhilarating mix of content creators, social media stars, entrepreneurs, top brands, activists and fans at #BlogHer16! You’ll experience inspiring keynotes, up-to-the-minute educational tracks, and of course, fabulous opportunities to network with YOUR community! Small Business Market Expo & Job Fair August 27, 2016, Atlanta, Georgia Don’t miss the opportunity to connect with small businesses, market your organization and tap into a network of entrepreneurs, service providers, financial organizations, business coaches, and franchises. #SBMExpo Discount Code VIP (25% off) Content Marketing World 2016 September 6, 2016, Cleveland, Ohio Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience. TechCrunch Disrupt SF 2016 September 12, 2016, San Francisco, California TechCrunch Disrupt is the world’s leading authority in debuting revolutionary startups, introducing game-changing technologies and discussing what’s top of mind for the tech industry’s key innovators. Disrupt gathers the best and brightest entrepreneurs, investors, hackers, and tech fans for on-stage interviews, the Startup Battlefield competition, a 24-hour Hackathon, Startup Alley, Hardware Alley, and After Parties. MozCon September 12, 2016, Seattle, Washington Three days of forward-thinking, actionable sessions in SEO, social media, community building, content marketing, brand development, CRO, the mobile landscape, analytics, and more. MozCon speakers share next-level advice on everything from building a loyal community to making data-driven decisions in your marketing. Leadpages’ Converted 2016 October 18, 2016, Minneapolis, Minnesota Converted 2016 will be an immersive experience taking place over two action-packed days in Minneapolis. We’ll share data-driven, practical tactics that will make a difference in the way you grow your business. Discount Code biztrends ($100) Lean Startup Conference October 31, 2016, San Francisco, California A gathering of thousands of thought leaders at Pier 27 for a week of keynote talks, interactive workshops, speed mentoring, industry dinners, bootcamps, and startup tours at the scenic edge of San Francisco. The conference unites intrapreneurs and entrepreneurs from government agencies, international conglomerates, boot-strapped startups, and civic organizations in their mission to create radical change in their industries. More Events Your Key to Entrepreneurship: Buying a Franchise July 26, 2016, San José, California Let’s Put Miami on the Map July 26, 2016, Miami Beach, Florida Demystifying SEO July 27, 2016, Tucson, Arizona Social Media on a Shoestring Budget July 27, 2016, New York, New York The Internet Content Explosion: Challenges and Opportunities Ahead July 27, 2016, Online SCOTT KUPOR, Managing Partner, Andreessen Horowitz July 27, 2016, Palo Alto, California Get Paid Fa$t! Entrepreneurs’ Guide to Savvy A/R July 27, 2016, New York, New York Internet Marketing Workshop July 27, 2016, Los Angeles, California Franchising as a Career, an Investment, or Both July 28, 2016, Benicia, California Small Biz Networking & MiniExpo July 28, 2016, Online Doral Chamber of Commerce? Power Business Networking Luncheon July 28, 2016, Miami, Florida Free Internet Marketing Seminar July 28, 2016, London, U.K. Local Search Update: Everything Marketers Need to Know About How Customers Choose a Local Business July 30, 2016, Online The Miami Shark Tank Workshop for Startups, Inventors & Entrepreneurs | July 30th July 30, 2016, Online The Ex-Consultants Academy August 1, 2016, Los Angeles, California WASHINGTON DC BLOCKCHAIN CONFERENCE 2016 August 2, 2016, Washington, DC WordPress Website Training Evening Courses August 2, 2016, Doral, Florida Results Now Intl Event – New York, New York August 3rd August 3, 2016, New York, New York More Contests The Ultimate Small Business Leadership Conference September 23, 2016, San Diego, California 15th Annual Chicago Innovation Awards October 25, 2016, Chicago, Illinois This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends and SmallBizTechnology . Marc Maron Photo via Shutterstock This article, ” Leadpages’ Converted 2016 Set For October with Comedian Marc Maron, Others ” was first published on Small Business Trends

Leadpages’ second annual conference Converted 2016 has just been added to the calendar for October 18 – 19. Star speakers will include comedian and podcaster Marc Maron, star blogger Pat Flynn and Social Triggers founder Derek Halpern. The event, being held at the Minneapolis landmark Depot Renaissance Hotel, boasts keynotes and panels based around a step-by-step guide to digital marketing for conversion. Leadpages recently announced acquisition of marketing automation company Drip . Other items on the featured events calendar for September and October include Content Marketing World 2016, TechCrunch Disrupt SF 2016, MozCon and Lead Startup Week. See more details below. To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar . Featured Events, Contests and Awards #BlogHer16 Conference August 4, 2016, Los Angeles, California Join an exhilarating mix of content creators, social media stars, entrepreneurs, top brands, activists and fans at #BlogHer16! You’ll experience inspiring keynotes, up-to-the-minute educational tracks, and of course, fabulous opportunities to network with YOUR community! Small Business Market Expo & Job Fair August 27, 2016, Atlanta, Georgia Don’t miss the opportunity to connect with small businesses, market your organization and tap into a network of entrepreneurs, service providers, financial organizations, business coaches, and franchises. #SBMExpo Discount Code VIP (25% off) Content Marketing World 2016 September 6, 2016, Cleveland, Ohio Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience. TechCrunch Disrupt SF 2016 September 12, 2016, San Francisco, California TechCrunch Disrupt is the world’s leading authority in debuting revolutionary startups, introducing game-changing technologies and discussing what’s top of mind for the tech industry’s key innovators. Disrupt gathers the best and brightest entrepreneurs, investors, hackers, and tech fans for on-stage interviews, the Startup Battlefield competition, a 24-hour Hackathon, Startup Alley, Hardware Alley, and After Parties. MozCon September 12, 2016, Seattle, Washington Three days of forward-thinking, actionable sessions in SEO, social media, community building, content marketing, brand development, CRO, the mobile landscape, analytics, and more. MozCon speakers share next-level advice on everything from building a loyal community to making data-driven decisions in your marketing. Leadpages’ Converted 2016 October 18, 2016, Minneapolis, Minnesota Converted 2016 will be an immersive experience taking place over two action-packed days in Minneapolis. We’ll share data-driven, practical tactics that will make a difference in the way you grow your business. Discount Code biztrends ($100) Lean Startup Conference October 31, 2016, San Francisco, California A gathering of thousands of thought leaders at Pier 27 for a week of keynote talks, interactive workshops, speed mentoring, industry dinners, bootcamps, and startup tours at the scenic edge of San Francisco. The conference unites intrapreneurs and entrepreneurs from government agencies, international conglomerates, boot-strapped startups, and civic organizations in their mission to create radical change in their industries. More Events Your Key to Entrepreneurship: Buying a Franchise July 26, 2016, San José, California Let’s Put Miami on the Map July 26, 2016, Miami Beach, Florida Demystifying SEO July 27, 2016, Tucson, Arizona Social Media on a Shoestring Budget July 27, 2016, New York, New York The Internet Content Explosion: Challenges and Opportunities Ahead July 27, 2016, Online SCOTT KUPOR, Managing Partner, Andreessen Horowitz July 27, 2016, Palo Alto, California Get Paid Fa$t! Entrepreneurs’ Guide to Savvy A/R July 27, 2016, New York, New York Internet Marketing Workshop July 27, 2016, Los Angeles, California Franchising as a Career, an Investment, or Both July 28, 2016, Benicia, California Small Biz Networking & MiniExpo July 28, 2016, Online Doral Chamber of Commerce? Power Business Networking Luncheon July 28, 2016, Miami, Florida Free Internet Marketing Seminar July 28, 2016, London, U.K. Local Search Update: Everything Marketers Need to Know About How Customers Choose a Local Business July 30, 2016, Online The Miami Shark Tank Workshop for Startups, Inventors & Entrepreneurs | July 30th July 30, 2016, Online The Ex-Consultants Academy August 1, 2016, Los Angeles, California WASHINGTON DC BLOCKCHAIN CONFERENCE 2016 August 2, 2016, Washington, DC WordPress Website Training Evening Courses August 2, 2016, Doral, Florida Results Now Intl Event – New York, New York August 3rd August 3, 2016, New York, New York More Contests The Ultimate Small Business Leadership Conference September 23, 2016, San Diego, California 15th Annual Chicago Innovation Awards October 25, 2016, Chicago, Illinois This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends and SmallBizTechnology . Marc Maron Photo via Shutterstock This article, ” Leadpages’ Converted 2016 Set For October with Comedian Marc Maron, Others ” was first published on Small Business Trends

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