When businesses think about marketing, they often consider things like advertising, social media, and in-person sales. But pricing is another very important aspect of marketing that some businesses don’t consider as much as they should. The price of an item can have a big impact on whether or not people decide to buy it. So it’s automatically a big part of the marketing process. You might be able to reach a lot of people with your ads and social media campaigns. But if they think the item is overpriced, they won’t buy it. Read Full Story

[via Small Business Trends]

Follow us @innovationheat – lists / @blackbolenay

{ 0 comments }

On March 3, at the Mobile World Conference in Barcelona, Blackberry announced its latest smartphone. The new BlackBerry Leap is an all-touch smartphone boasting a reasonable price tag, the company says. Here are some specs to sink your teeth into: The Leap sports a 5-inch HD display, BlackBerry 10 OS, 16GB of storage, and an 8MP camera. Other features include BlackBerry Hub, BlackBerry Assistant, and BlackBerry Blend to help optimize your productivity. BlackBerry is also touting Leap’s security. Read Full Story

[via Small Business Trends]

Follow us @innovationheat – lists / @blackbolenay

{ 0 comments }

As the tax filing deadline for returns draws near, there’s really no reason to panic. You can easily obtain more time to file. For the record, this year’s deadlines are March 16 for calendar year corporations. That includes C- and S- corporations. The deadline to file is April 15 for all other companies. But again, if you’re hearing the clock ticking in your head and don’t think you can beat it, there are ways to get some more time. Here are some pointers on filing tax extensions for business. Make a Timely Request A filing extension is automatic. Read Full Story

[via Small Business Trends]

Follow us @innovationheat – lists / @blackbolenay

{ 0 comments }

Now you can have your coffee and eat it too. KFC in collaboration with Seattle’s Best Coffee (Starbuck’s fighter brand) has launched edible coffee cups in the United Kingdom. It’s called the “Scoffee Cup” and it is actually a cup-shaped cookie coated in white chocolate and sugar. After the coffee is poured into the cookie cup, the cup slowly softens as you drink the coffee contained inside. Continue reading →

[via Innovation Excellence]

Follow us @innovationheat – lists / @blackbolenay

{ 0 comments }

By studying the movement and bodies of insects such as ants, Sarah Bergbreiter and her team build incredibly robust, super teeny, mechanical versions of creepy crawlies … and then they add rockets. See their jaw-dropping developments in micro-robotics, and hear about three ways we might use these little helpers in the future. Continue reading →

[via Innovation Excellence]

Follow us @innovationheat – lists / @blackbolenay

{ 0 comments }

Small business owners already use Twitter as a platform for promoting their businesses and brands. But another lesser known Twitter tool may be even more effective at getting followers to really engage. That feature is called a Twitter Website Card. Twitter recently held one of its #TwitterAcademy webinars to further explain its use. And Small Business Trends attended the event to learn more. Here are some of the basics you should know: Twitter Website Cards give users a snapshot of your company in a neatly packaged message on the social site. Read Full Story

[via Small Business Trends]

Follow us @innovationheat – lists / @blackbolenay

{ 0 comments }

Every now and then, a book comes along that completely surprises me in terms of my own reactions to it, forcing me to unglue some of my preconceived ideas. Then I have to stick them back together again into a whole new pattern. It is this book actually threw me into a loop, trying to figure this reaction out. Continue reading →

[via Innovation Excellence]

Follow us @innovationheat – lists / @blackbolenay

{ 0 comments }

You’ve just loaded up your shopping cart with must-haves for your business. And you’re about to complete an online order that you believe is saving your company a bundle if you’d gone to a brick-and-mortar store (or stores) for everything. The total looks good and you’re about to hit the button to send a payment. But wait! That box asking for a coupon or promo code is empty. And there could be a simple code you can enter that could save you and your company considerable cash. And all it takes to find one of these codes is a quick Web search. Read Full Story

[via Small Business Trends]

Follow us @innovationheat – lists / @blackbolenay

{ 0 comments }

How can twenty sticks of spaghetti, a yard of tape, a yard of string, and one marshmallow help build a stronger team? The Marshmallow Challenge has become a popular exercise in which small groups are asked to build the “tallest free-standing structure” out of the materials provided. The teams have eighteen minutes to complete this task including the entire marshmallow on top. It’s a fun and instructive exercise that allows teams to experience simple lessons in collaboration, innovation and creativity. Read Full Story

[via Small Business Trends]

Follow us @innovationheat – lists / @blackbolenay

{ 0 comments }

Companies are introducing new products around the world every year. So why do many familiar products continue to line the shelves year after year gathering dust? These failures are not only disheartening for a company, but extremely expensive. Companies spend large percentages of their marketing dollars coming up with advertising and placing new products. For the best chance at a successful product launch, companies need to do their research on how, where, and when to launch a new product for maximum exposure and coverage. Read Full Story

[via Small Business Trends]

Follow us @innovationheat – lists / @blackbolenay

{ 0 comments }