Personal Branding When You’re 25 x 2

by Mike Brown Thanks to a tweet from Richard Dedor, Chris Reaburn and I were last minute attendees at a Kansas City PRSA lunch session by Dan Schawbel based on his book ” Me 2.0 – Build a Personal Brand to Achieve Career Success .” The talk was part of a career day for students interested in PR, so the average audience age was 20. As a result, Dan’s slant on personal branding was customized for the industry and audience life stage. The concepts he covered were nonetheless applicable to anyone working on personal branding. From talking with many people in mid-career transitions, however, they tend to be woefully behind on how personal branding applies to their situations