Lessons from an Innovation Rescue

by Paul Joseph on December 10, 2012 · 0 comments

Early retail acceptance can make or break many new products. When your latest innovation doesn’t hit the sales rate the retailer expects your product may be discontinued, resulting in a downward sales spiral. Here are some of the lessons learned from entrepreneurs who had to react quickly when CVS dropped their At Heart® emergency aspirin product. Continue reading →

[via Innovation Excellence]

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