Develop New Products Fast Using An Innovation Incubator

by Paul Joseph on December 17, 2012 · 0 comments

The toy company Mattel is well known for its Barbie doll brand. They need a constant stream of internal innovations to build on this success. So Ivy Ross, Senior VP of Girls Toy Design set up something she called Project Platypus. Continue reading →

[via Innovation Excellence]

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Tagged as: barbie, boiler, customers, innovation, innovation research, marketplace, research-copyright, script, toy

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