Saturday, January 5, 2013

Network and Grow Your Business: Attend One of These Small Business Events

by Paul Joseph January 5, 2013 Featured

We know, we know! You and your team are heads down everyday trying to grow your business and serve customers. But if you want your business to thrive, from time to time you need to step back, refresh, meet new people and take in new ideas.  What better way to do that than by attending one of these small business events in the first and second quarter of 2013: * * * * * Online marketing webinars Various dates in January 2013 Check out the upcoming online marketing seminars from MarketingProfs, schedule on various dates in January 2013, including: How to Effectively Engage Your Customers on Facebook, January 10 with Ekaterina Walter How To Become a Trusted Brand and Industry Leader, January 17 with John Morgan   New Media Expo January 6-8, 2013, Las Vegas NMX, formerly Blog World & New Media Expo, is the first and only industry-wide conference, tradeshow and media event dedicated to providing valuable content for Bloggers, Podcasters and Web TV producers. Pre-register now and receive Super Early Bird rates. Entrepreneur Magazine Growth Conference  January 10, 2013, Dallas, TX Entrepreneur Magazines 5th annual Growth Conference features keynote speakers, educational seminars, and the Editor in Chief of Entrepreneur Magazine, along with the Entrepreneur of 2012 award winners. Grow Your Business in 2013: Free Marketing Pep Talk January 10, 2013, Webinar If you had time for only one marketing task each day, what should it be? In this free tutorial with Marketing Mentor, Ilise Benun, you will learn how spending a half hour every day on one simple marketing task will bring you the work you want. You will also get the kick in the butt you need to make the time. Get a jump on your 2013—sign up now! The One Day Business Jumpstart Event January 12, 2013, Fairfield NJ The One Day Business Jumpstart is presented by Jane Tabachnick, SimplyGoodForBusiness.com and Web1ranking.com. Participating in the One Day Business Jumpstart will help business owners be able to start their year with a strategy and the tools to hit the ground running, prepared to have a great year business-wise, without having to think about what to do next. The full day, hands on event is actually a 3-part program; part training, part brainstorming and part done-for-you- web design service. The program was designed to help entrepreneurs overcome common obstacles including the technology and cost of creating a professional web presence, creating a sales funnel and converting prospects into customers. Affiliate Summit West 2013 January 13-15, 2013, Las Vegas This three day conference includes an exhibit hall with affiliate merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts. How to Write Effective Press Releases That Serve Your Brand—and the Media January 16, 2013, Webinar Join PR News and its panel of PR writing experts at its webinar on Wednesday, January 16, 2013, and learn how to craft press releases that meet the needs of the media and your brand—and that rise above your competitors in search results. The PR writing experts at the January 16 webinar will show you how to avoid common mistakes that cause your press releases to get nuked before they get opened in e-mail inboxes and how to apply SEO tactics to help your content get found in Google searches. Growing Your e-Commerce Business Conference January 18, 2013, Nashua, NH If you sell online or hope to, this conference offers sessions critical to building your business. The event is hosted by the NH Small Business Development Center (NH SBDC) and offers informative and timely topics for the online seller. It is sponsored by Citizens Bank Foundation, UNH Cooperative Extension, and New Hampshire Broadband Mapping & Planning Program. Topics to be discussed at the conference include advice on shipping solutions, accepting credit cards online, increasing your online presence, FBI cyber threats, creating videos and product photos, and building your brand across online and in-person environments. The Small Business Expo May 16 – New York June 20 – Dallas October 17 – Boston November 7 – Los Angeles January 16, 2014 – Miami Small Business Expo is the largest nation-wide B2B tradeshow, conference & networking event for Small Business Owners. Business Owners browse & meet in our huge exhibition hall filled with exhibitors showcasing valuable products & services to help their businesses grow, attend small business workshops, seminars & meet-ups, network with other small business owners & entrepreneurs in the cyber lounge & speed networking areas, & watch exciting product demos. InfusionCon 2013 March 27-29, 3013, Scottsdale AZ InfusionCon is a must-attend event for all Infusionsoft customers. There are a variety of sessions geared towards business owners, marketing and sales strategists, developers, administrators and more. Session topics cover a diverse range of topics relevant to small businesses, including Infusionsoft training, marketing strategy, social media, company culture, business management, automation, branding, copywriting, affiliate marketing and more. 2013 Black Enterprise Entrepreneurs Conference + Expo May 15-18, 2013, Columbus OH The Black Enterprise Entrepreneurs Conference + Expo attracts more than 1,200 attendees annually. Entrepreneurs from all over the country come together to take in everything the conference has to offer—from informative sessions, high-powered speakers, networking opportunities, to essential tools for emerging and established entrepreneurs. As the country’s premier business conference and networking event for African American entrepreneurs, corporate executives, and professionals, The Black Enterprise Entrepreneurs Conference is the only venue where leaders of the nation’s largest black-owned businesses gather at one place, one time, and with one purpose. Internet Week New York May 20-27, 2013 Since 2008, Internet Week has taken place all over the city, thanks to our many partners hosting diverse events in different locations.The result is a critical mass of web-focused events that raises the profile of NYC’s industry as a whole, as well as the partners who participate. To find more small business events, contests and awards, visit the Small Business Events Calendar . If you are putting on a small business event or contest, and want to get the word out, please submit it through our Events & Contests Submission Form (it’s free). Only events of interest to small business people, freelancers and entrepreneurs will be included. Brought to you as a community service by Small Business Trends and Smallbiztechnology.com . The post Network and Grow Your Business: Attend One of These Small Business Events appeared first on Small Business Trends .

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McKinsey Innovation Report – what stands out

by Paul Joseph January 5, 2013 Featured

Time and time again there are new reports, surveys and different comments made on the serious disconnect on organizational innovation engagement. Despite the focus, it still continues, why? Continue reading →

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Engineering Incantations

by Paul Joseph January 5, 2013 Featured

Know what’s new in the new design. To do that, ask for a reuse analysis and divvy up newness into three buckets – new to your company, new to your industry, new to world. Continue reading →

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Foursquare Now Gives Businesses More Access to Customer Check-ins

by Paul Joseph January 5, 2013 Featured

Location-based social app Foursquare recently updated its privacy policy , and the changes could give businesses more information about their best customers who use the app. One change to the privacy policy means that users’ full names will now be displayed. This won’t necessarily have much impact on users or businesses, since the app previously displayed full names sometimes (and sometimes just a first name and last initial), and users still have control over how their full name is displayed. The other change means that businesses on Foursquare will have access to more of their recent customer check-ins. Currently, businesses only have access to customers who have checked in within the last three hours. But now businesses that don’t have the time to view the app multiple times throughout the day can see more recent check-ins after closing time, along with their most loyal customers who use the app. So for businesses, the new policy could lead to a more complete list of customers and more information about when they visit. Foursquare offers a lot of advantages to businesses, such as the ability to offer deals or specials to the customers who check in often or at certain times. So this privacy change could mean that businesses get a better picture of their customers who use the app and how they can best take advantage of it for future offers. The new policy goes into effect on January 28, and Foursquare users still have control over many privacy settings, including whether or not businesses can view their location information. Foursquare also released a simplified explanation of its privacy policies, called “ Privacy 101 .” After the recent uproar over Instagram’s terms of use, clarifying exactly what the changes mean can help customers better understand how the policy might impact their use of the app and any personal information they might provide. Foursquare currently has more than 25 million users worldwide and over a million businesses using the merchant platform. The company first launched in 2009 and is headquartered in New York. Foursquare Photo via Shutterstock The post Foursquare Now Gives Businesses More Access to Customer Check-ins appeared first on Small Business Trends .

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Business to Business Marketers Will Love Reading B2B, A2Z

by Paul Joseph January 5, 2013 Featured

My biggest complaint about the study of marketing for decades has been this focus on consumer marketing; selling to individuals like you and me. While I enjoyed the conversations about emotional buying and entertaining ad campaigns, I didn’t much care for the long, arduous path to the top of the corporate marketing department ladder.  Instead, I put my sites on “Industrial Marketing,” which is more focused on business-to-business sales.  But I didn’t like that either.  I went to the other extreme by making business buying decisions seem devoid of the human element. Over the years, I’ve created my own opinion and platform that blends the brand-focused world of consumer marketing with the more complex buying process that is often used in the business-to-business world. And then, I received a review copy of B2B, A2Z .  All I can say is that I wished that a book like B2B, A2Z: Marketing Tools and Strategies that Generate Leads for your Business-to-Business Company by Bill Blaney ( @BillBlaneyB2B ) was written at the time that I was developing marketing strategies for industrial and business-to-business organizations. Bill Blaney Won’t You Please…Show Us How B2B Marketing Works First, let me tell you a little bit about Bill Blaney.  He’s the Senior Creative Director of Cameron Advertising and the President of Good Marketing Soup, Inc.  He’s served many Fortune 500 clients such as Canon, JP Morgan Chase, Capital One and many others. Based on what I’ve read, I can say that his outlook on business-to-business marketing is spot on.  He acknowledges the differences in purchasing processes without treating business buyers like robots.  This is what makes this book such a refreshing read. Rather than go over the details in the book, let me just give you a brief layout of what’s inside B2B, A2Z: A re-framing of the B2B marketing context.  Blaney lays out the case for how the B2B marketing environment has changed and urges companies to change with it. Myths such as “customers don’t want to be sold” and “our old ad campaign doesn’t change” are blown out of the water and replaced with sound advice and strategies that will speak more clearly to your ideal customer. The importance and advantage of solid marketing strategy to B2B businesses. Creative ways to break through the clutter (and not just B2B clutter) and own your market. How to generate leads and what to do with them. Traditional marketing strategies that are still valid and should not be neglected. What This B2B Marketer Loves About B2B, A2Z Blaney does a fantastic job of synthesizing traditional and digital marketing tactics and strategies and making them relevant for B2B marketers.  He speaks the B2B management language. If you’re a marketing manager for a manufacturer or a consultant who provides marketing services to B2B businesses, you will find this a fantastic resource because Blaney describes everything in simple, yet complete language that your clients and leadership will understand and buy into. I wish I had written this book.  It is thorough and includes just about every critical topic B2B businesses need to be successful without being overwhelming and leaving you with the feeling that you will never be able to accomplish this. Can B2C Businesses Learn Anything? While this book is primarily written for B2B businesses, I think that it may also be appropriate for businesses who sell to consumers. Especially if the product or service you are selling tends toward the complex or technical. While some people have very strong opinions on the distinctions between consumer and business marketing, I feel that the core principles and practices are virtually the same.  In fact, I’d go so far as to say that Blaney’s explanations of strategies and tactics are more clear and more grounded and focused on generating sales and profits than you might get from a more consumer focused book. I would definitely recommend picking up a copy of B2B, A2Z.  If you liked my review of Digital Dollar , this book is the ideal companion. The post Business to Business Marketers Will Love Reading B2B, A2Z appeared first on Small Business Trends .

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The Eight Dimensions of a Brainstorm Session

by Paul Joseph January 5, 2013 Featured

Most people think brainstorming sessions are all about ideas – much in the same way Wall Street bankers think life is all about money. While ideas are certainly a big part of brainstorming, they are only a part. Continue reading →

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