How Dreamworks, LinkedIn & Google – Build Intrapreneurial Cultures to Drive Innovation, Competitive Advantage and Customer Experience

The traditional perception of intrapreneurship being the domain of a few ‘exclusive’ individuals is being replaced by the recognition that a pervasive ‘intrapreneurial culture’, centered on the customer experience and driven by entrepreneurial values, is key to sustained innovation and competitive advantage. Companies including the likes of Dreamworks, LinkedIn and Google are therefore increasingly applying practices designed to recognise, stimulate and foster intrapreneurship across the workforce, in order to create meaningful change. Continue reading →

[via Innovation Excellence]