Loss Aversion & Idea Implementation

by Paul Joseph on March 1, 2013 · 0 comments

You’ve had a brilliant, creative idea that you believe could become a breakthrough innovation. You’ve researched and modeled the idea’s potential and believe it could generate substantial more revenues. So, you make a nice presentation emphasising the manifold benefits of your idea and present it to top management. You are convinced they will buy into your idea and are devastated when they reject it. What happened? How could they not be seduced by the benefits of your idea? Continue reading →

[via Innovation Excellence]

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