Facebook hashtags will change the way your business interacts on the social networking site, if the feature is soon added as insiders have suggested. Flickr also added hashtags recently to its latest mobile app. Last week we reported why some businesses might want to rethink Facebook for their marketing and communications needs. But it now appears that assessment may come with caveats. Hashtags (a word or phrase prefixed with the symbol #), a feature up until now associated only with rival Twitter, could change the way business owners and entrepreneurs network, interact and share on Facebook. Reports have been unspecific about when the company may roll out the new Facebook hashtags feature. But until then, below are five ways suggested by Janette Speyer and Katrina McNeill of Web Success Team that Facebook hashtags may improve your business experience. 5 Benefits of Facebook Hashtags 1. Find Better Conversations It goes without saying that conversations are still happening on Facebook, but they can be difficult to locate using simple Facebook search tools. Because you are often networking with people you know on Facebook rather than discovering new people who share your interests, hashtags may be a huge help in connecting with people in your niche or industry, just by finding their conversations. 2. Join a Chat Of course chats have long been possible on Facebook, but hashtags could make them so much easier to start and follow. Instead of setting up chats on a particular fan or personal page, hashtags would make it easy to organize a chat around a topic, niche or interest. This would allow others to view that chat later through the same hashtag. 3. Do Some Research You can do some simple searching to locate pages of interest on Facebook today, but the search may be difficult with some terms yielding literally hundreds of results. Hashtags, if incorporated on Facebook as they are on Twitter, might make it easier to monitor trending topics and to locate specific conversations built around the topics in which you are most interested. 4. Locate Tribes Distinct hashtags may make it easier to locate specific groups of Facebook users. For example, those having discussions around very specific hashtags like #smallbusiness or even #BizBookAwards. Knowing these hashtags ahead of time would make it easy to connect with these tribes more quickly and join in their discussions. 5. Check Out the Competition Obviously, hashtags on Facebook could give you the opportunity to see in a different way what audiences are saying about your competition (and, for that matter, what they are saying about you .) They would allow you to track conversations beyond your competitor’s Facebook page to see what messages are going out to other groups of users and what kinds of responses they solicit. Share how you will use the new Facebook hashtags for your business and whether the new feature will change how you look at and use Facebook in the future. The post 5 Ways You Can Use Facebook Hashtags appeared first on Small Business Trends .
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