Santa Clara, California based July Systems, a provider of integrated mobile internet publishing and monetization solutions for the media entertainment and sports segment, has secured a new $7 million Series C investment.
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Rajesh Reddy founded July systems raises $7 Million
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When you’re a small business, positive word-of-mouth is critical to growth. One of the best ways to get that buzz going is through publicity. But how do you compete with the big guys, and get publicity? Here are the only three steps you need to get great publicity FREE : Step 1: Have A Great Product, Service or Business Most small businesses think that what they sell is great. The Key: To get publicity, you need to provide what the media thinks is great. Here are some examples of what makes products interesting to the media: A truly new product (just launched in the last few months or about to be launched) Unique, breakthrough product Works well, tastes great, etc. (In most cases the media will test out your product if they are interested in featuring it in a story) Colorful packaging / visually appealing – especially important for visual media Product ties into trends – organic/green, political, etc. Priced right – less than key price points ($100, $50, $25, $10) or priced high if truly a luxury item Here are some examples of what makes services and businesses interesting to the media: New service, company or book (just launched in the last few months or about to be launched) Unique, breakthrough service, concept or business Provides ways to save money Offers something for free High rate of revenue and employee growth Ties into trends Step 2: Approach The Right Media Contact With A Great Pitch You should only approach media that cover your type of product or business. This means that you’ll need to read, listen to or view these media outlets prior to pitching them. Once you determine that your business or product is a good fit for their editorial coverage, you need to find the right contact. You can do this in several ways: Call up the media outlet and ask who the person is who covers your area Look at the print masthead or producer credits Search online Buy a list – you can find these online Then you need to pitch the contact. Include why your product or service is a great fit for that media outlet, as well as a product or service description. Don’t forget to include your contact information. You can pitch via phone or email. Here, you can see a sample pitch for a product or service business . Step 3: Follow Up This is the part that trips up most do-it-yourself publicists and even P.R. folks. Once the media has expressed interest in your product or service, you must be persistent in contacting them. Often you’ll need to follow-up with them several times, via the phone or email, until you have gotten media coverage. By following these steps, your chances of getting publicity are greatly increased. And once you get publicity, you’ll see more buzz, more sales and more credibility for your business. From Small Business Trends 3 Steps to Free Publicity for Your Business
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3 Steps to Free Publicity for Your Business
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Open innovation has been hyped in the media and by some consulting firms over the past few years as the next new thing and is just giving a term to an activity that has been underway in business for a long time. Simply put, open innovation is partnering to gain leverage and build barriers to competition.
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Is open innovation over-hyped?
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The Hinduja Group has announced appointment of Sunir Kheterpal as the CEO of IN Entertainment. Kheterpal will spearhead the company’s growth plans in the media and entertainment space.
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Hinduja Group’s In Entertainment appoints Sunir Kheterpal as CEO
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HCL BPO is looking for acquisitions in the media, publishing and entertainment (MPE) segment to enable it to grow its pre-press, ad production and editorial services to print, online and other mediums.
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HCL BPO eyes acquisition in Media houses
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China has tried to neutralize U.S. President Barack Obama’s attempt to speak directly to ordinary Chinese people. Officials have U.S.ed their control of the media to make sure citizens receive only a censored version of the U.S. president’s comments
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Will curbing press freedom help China?
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Rupert Murdoch, the media czar who heads prime News sources like The Wall Street Journal, The New York Post, 20th Century Fox and Fox News, has threatened Google that he will soon pull the plug to make his sites disappear from Google listing.
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Rupert Murdoch to take News off Google
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